Small Business Mentoring Bus - Ivanhoe
2024-02-05 10:00 - 16:00 (Australia/Melbourne) | The Centre Ivanhoe, 275 Upper Heidelberg Rd, Ivanhoe, Melbourne, Victoria, 3079, Australia
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The Small Business Mentoring Bus is coming to Banyule. 🚌

Business owners can book a free 30-minute face-to-face session with a business adviser to help identify a clear direction for their business, discuss key issues and priorities, and develop a business action plan to achieve their goals.

Places are limited, bookings are essential.

📆 Monday 5 February 2024, 10am – 4pm

📍 The Centre Ivanhoe, 275 Upper Heidelberg Rd, Ivanhoe 3079

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If you have any questions, please call Business Victoria on 13 22 15 for further information.

Starting Your Small Business - Live Webinar
2024-02-07 13:00 - 16:00 UTC | Online
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This workshop is designed to help potential small business owners learn about the essentials of starting a small business.
The topics covered include:

Identifying the structure that would best suit your business
Choosing your business or company name and learning how to register it
Insuring your business and choosing the right premises or online platform
Create a Business Overview that describes your products or services and what makes them unique
Create an Action Plan to guide you in starting your business
Discovering additional resources

Date: Wednesday 7 Feburary 2024
Time: 1pm – 4pm
Location: Online
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Creating Content with AI
2024-02-13 11:00 - 13:00 (Australia/Melbourne) | Melbourne Innovation Centre, Building B, 61 Civic Drive, Greensborough, VIC, 3088, Australia
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Embrace the AI advantage in content creation! Dive into AI’s essentials, its role in small business marketing, and uncover user-friendly AI tools for crafting compelling written and visual content. Discover practical AI tips tailored to small businesses’ needs. Join us and leverage AI’s transformative power to enhance your brand, connect with customers, and thrive in today’s competitive digital marketplace. Stay ahead in the evolving world of small business marketing with AI.
✨ Tuesday 13 February, 11am – 1pm
📍 Melbourne Innovation Centre HQ – Greensborough 🎟️ Registration is free
Presented by Clarissa Harris, Managing Director at True Tribe
How to register for this event
1. Apply for the Digital Solutions Program.
2. You will be redirected to the program welcome page, where you can then register for this free event.
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This workshop is delivered in collaboration with the Melbourne Innovation Centre as part of the Digital Solutions Program.

Social Media and Content Marketing Workshop
2024-02-22 09:30 - 12:30 UTC | Nillumbik Shire Council, 34 Civic Dr, Greensborough, VIC, 3088
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Need help with social media and content marketing?
This FREE workshop by Business Victoria and co-hosted with Banyule City Council is designed to give small businesses guidance on how to prioritise their digital and social media marketing efforts. Business owners will learn actionable tips, tools, and strategies to enhance their online presence, and attracting visitors.
The topics covered include:

Basics of social media
Choosing the right platform for your target market
Claiming your Google Business Suite
Curating and creating content
Content plans

When: Thursday 22 February 2024
Time: 9:30am – 12.30pm
Where: Nillumbik Shire Council offices, 32 Civic Dr, Greensborough

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Where To Start With SEO - A Roadmap to Online Visibility
2024-02-29 11:00 - 12:00 UTC | VIC
Where To Start With SEO – A Roadmap to Online Visibility
Join our Webinar workshop, “Where to Start with SEO” and unlock the secrets to boosting your website’s visibility on platforms like Google. This workshop is perfect for SEO beginners, we’ll cover website setup and keywords essentials. Our expert presenter will guide you through improving your keywords and content, equipping you with the tools to confidently implement SEO for your business. Learn how to perform a website SEO health check, research tailored keywords for your business, and effectively convert them into compelling website content. Don’t miss this opportunity to elevate your online presence and drive more traffic to your website.
Presented by Regan Bell – Senior Digital Content Writer – Viewpoint Digital Media
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Lead Generation & Converting Customers
2024-03-05 11:00 - 12:00 UTC | VIC
Lead Generation & Converting Customers – Webinar
Join this workshop to gain invaluable insights and practical strategies to master the art of lead generation and customer conversion. Throughout this session, you will learn how to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty. Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings. Deliver your lead magnet with finesse, effectively nurturing customers through their unique journeys, ensuring lasting connections. Create compelling offers that customers simply can’t resist, boosting conversions and enhancing your bottom line.
Presented by Fraser Baker – Founder of Propeld
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Email Marketing Automation
2024-03-14 11:00 - 12:00 UTC | VIC
Email Marketing Automation – Webinar
Join our workshop on “Email Marketing Automation” and gain invaluable insights into this essential marketing strategy. Discover the significance of email marketing and how automation can revolutionise your campaigns. Learn how automation saves time, boosts customer engagement, and drives repeat purchases, propelling your business to success. Additionally, explore an overview of popular automation platforms, empowering you to choose the perfect tool for your unique business needs. Unleash the potential of automated email flows, including 4 must-have flows for eCommerce businesses. Get inspired by industry-leading brands and their successful strategies.
Presented by Loan Kien – Founder of The Digital Octopus
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Sell Products On Social Media
2024-03-19 10:00 - 11:00 UTC | VIC
Sell Products On Social Media – Workshop
Unlock the secrets to successfully selling products on social media in our dynamic workshop. Discover the ideal platforms to sell on, with a special focus on Facebook and IG. Learn effective selling strategies, including organic posts, story and bio links, Facebook groups, messenger, influencer collaborations, paid advertising, and shoppable tags. Additionally, gain valuable insights into setting up e-commerce for Facebook and Instagram, optimising your online presence for maximum sales potential. Elevate your social media game and join us to revolutionise your approach to selling products on these popular platforms. Don’t miss this opportunity to boost your business and reach new heights of success.
Presented by Briana Cowan – Owner at Mingle Media
Book Now

Apps That Will Boost Your Productivity
2024-03-20 10:00 - 11:00 UTC | VIC
Apps That Will Boost Your Productivity – Webinar
Elevate your small business’s productivity with our “Apps that will Boost Your Small Business” workshop! Operating a small business can be challenging, especially when juggling multiple tasks. Join our practical webinar to discover a curated selection of apps tailored for small business owners. We’ll delve into both free and premium options, sharing strategies to optimise their use and revealing ingenious productivity hacks. Whether you run a boutique store, an online shop, or a service-based business, this online workshop is your key to enhancing efficiency and achieving more.
Presented by Kirri Romero – Founder of The Online Fix
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Grow Your Business With a Stand Out Website
2024-03-21 10:00 - 11:00 UTC | VIC
Grow Your Business With a Stand Out Website – Workshop
Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don’t miss this chance to stay ahead in the digital landscape.
Presented by Joanne Poon – Creative Director at Jo ChunYan
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Venture Capital virtual ‘drop in’ Information sessions
2024-03-21 14:00 - 15:00 UTC | VIC
Venture Capital virtual ‘drop in’ Information sessions – Online
The Venture Capital team from The Department of Industry, Science and Resources are preparing a series of events to keep all stakeholders better informed.
Through informal forums the team want to hear your questions and let you know about their work, what they are focused on and answers to frequently asked questions.
Special guests may also attend like the Australian Taxation Office at upcoming forums – so keep your eyes peeled for updates.
Multiple sessions are planned across the year with multiple focus activities.
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Organic Instagram and TikTok Content Strategy
2024-03-27 11:00 - 13:00 UTC | Melbourne Innovation Centre, Building B, 61 Civic Drive, Greensborough, VIC, 3088, Australia
Organic Instagram and TikTok Content Strategy – Face to Face Workshop
Stay ahead of organic social media marketing trends and learn the ins-and-outs of planning, producing, and managing your Instagram and TikTok accounts. In this workshop, we will cover: Overview of main platforms (Instagram & TikTok), Key trends, news and updates, Articulating brand position and goals, Mapping out a master content strategy, Producing written and visual content, Monitoring and reviewing content and Case studies.
Presented by Clarissa Harris – Managing Director at True Tribe
Book Now

Social Media Marketing 101
2024-03-28 10:00 - 11:00 UTC | VIC
Social Media Marketing 101 – Webinar
In “Social Media Marketing 101”, learn the fundamental reasons behind the importance of social media for your business. Discover the best-suited platforms for your brand, considering Facebook, Instagram, Threads, LinkedIn, and Pinterest. Dive into understanding your target market and tailoring your social media strategy to reach them effectively. Explore the unique features and advantages of each platform to optimise your online presence. Moreover, we’ll introduce valuable tools that will enhance your social media marketing efforts, ensuring you stay ahead of the competition. Join us to unlock the potential of social media as a powerful tool for business growth and success.
Presented by Briana Cowan – Owner at Mingle Media
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Thrive & Connect: Digital and Wellbeing strategies for Migrant Entrepreneurs
2024-04-17 09:30 - 14:30 UTC | Brunswick Town Hall, 233 Sydney Road, Brunswick, Vic, 3056, Australia
Thrive & Connect: Digital and Wellbeing strategies for Migrant Entrepreneurs – Face to Face Workshop
Join us for an enriching half-day event designed specifically to empower migrant small businesses. This event is crafted to provide targeted support, offering a unique blend of digital marketing insights, practical strategies, and invaluable wellbeing resources for entrepreneurs.
This workshop is being run in collaboration with Partners in Wellbeing and Merri-Bek City Council.
Presented by Clarissa Harris – Managing Director at True Tribe
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Social Media and Content Marketing
2024-04-17 18:00 - 21:00 UTC | VIC
Social Media and Content Marketing – Live Webinar
The topics covered include:
• Fundamentals of social media
• Choosing the right platform for your target market
• Creating a Google Business Profile
• Curating and creating content for your online business
• Developing a social media and content plan
• Discovering additional resources
PLEASE NOTE: This webinar is only available for Victorian small businesses and residents.
Book Now

Starting Your Small Business
2024-04-18 13:00 - 16:00 UTC | VIC
Starting your Small Business – Live Webinar
The topics covered include:
• Identifying the structure that would best suit your business
• Choosing your business or company name and learning how to register it
• Insuring your business and choosing the right premises or online platform
• Create a Business Overview that describes your products or services and what makes them unique
• Create an Action Plan to guide you in starting your business
• Discovering additional resources
PLEASE NOTE: This webinar is only available for Victorian small businesses and residents.
Book Now

Creating Content with AI
2024-04-23 10:00 - 11:00 UTC | VIC
Creating Content with AI – Webinar
Embrace the AI advantage in content creation! Dive into AI’s essentials, its role in small business marketing, and uncover user-friendly AI tools for crafting compelling written and visual content. Discover practical AI tips tailored to small businesses’ needs. Join us and leverage AI’s transformative power to enhance your brand, connect with customers, and thrive in today’s competitive digital marketplace. Stay ahead in the evolving world of small business marketing with AI.
Presented by Clarissa Harris – Managing Director at True Tribe

Book Now

Maximising Your Marketing
2024-04-30 10:00 - 13:00 UTC | VIC
Maximising Your Marketing – Live Webinar
The topics covered include:
• What is marketing, and why is it critical to business success
• Essentials for successful marketing
• Conducting market research to understand and grow your business
• Strategies for attracting and engaging your target market
• Maximising customer satisfaction, loyalty, and advocacy
• Using social media to reach your customers
• Discovering additional resources
PLEASE NOTE: This webinar is specifically tailored for Victorian businesses.
Book Now

R&D Tax Incentive events and information session
2024-05-15 10:00 - 17:00 UTC | VIC
R&D Tax Incentive events and information session – Online
Join representatives from the Australian Taxation Office and the Department of Industry, Science and Resources to learn about the Research and Development Tax Incentive program.
You will be introduced to the program and guided through key eligibility requirements. This session is highly recommended before applying for Research and Development Tax Incentive program.
What you will learn:

The benefits offered by the R&D Tax Incentive.
Who can apply?
What R&D activities and expenditure are eligible.
The importance of record keeping.
When and how to apply

Book Now

Preparing your business for EOFY: Legal Essentials
2024-05-16 11:00 - 12:00 UTC | VIC
Preparing your business for EOFY: Legal Essentials – Webinar
Understanding your legal obligations is crucial to your business’s success and our upcoming webinar is just what you need when preparing your business for the end of the financial year. In this session, Damin Murdock from Lawpath Legal will cover: Top legal matters to consider before the EOFY, how to optimise your business structure for success and best ways to legally prepare for EOFY.
This workshop is being run in collaboration with Lawpath.
Presented by Damin Murdock. Principal Lawyer at Lawpath.
Book Now

Organic Instagram and TikTok Content Strategy
2024-05-21 10:00 - 11:00 UTC | VIC
Organic Instagram and TikTok Content Strategy – Webinar
Stay ahead of organic social media marketing trends and learn the ins-and-outs of planning, producing, and managing your Instagram and TikTok accounts. In this workshop, we will cover: Overview of main platforms (Instagram & TikTok), Key trends, news and updates, Articulating brand position and goals, Mapping out a master content strategy, Producing written and visual content, Monitoring and reviewing content and Case studies.
Presented by Clarissa Harris, Managing Director at True Tribe
Book Now

Low Cost Marketing Tools
2024-05-23 10:00 - 11:00 UTC | VIC
Low Cost Marketing Tools – Webinar
Discover cost-effective marketing tools tailored for small businesses. Learn about a range of productivity-enhancing and quality-improving tools, spanning from email and project management to content creation. Unleash the potential of these handpicked solutions that won’t break the bank, allowing you to optimise your marketing efforts while staying budget-friendly. Gain invaluable insights into selecting the perfect tools that suit your business needs, ensuring you maximise efficiency and effectiveness. Join us to elevate your marketing game and make a significant impact on your business without stretching your resources. Don’t miss this opportunity to thrive with low-cost marketing tools at your disposal.
Presented by Kirri Romero – Founder of The Online Fix
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Women in Business Lunch
2024-05-24 11:00 - 14:00 UTC | The Centre Ivanhoe, 275 Upper Heidelberg Rd, Ivanhoe, Melbourne, Victoria, 3079, Australia
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Banyule City Council is thrilled to announce the highly anticipated 2024 Women in Business Lunch. This event that promises to inspire, energize and connect professionals across diverse industry sectors, including home based businesses.
We are proud to announce our sponsors for this event:
Major Sponsor: Community Bank East Ivanhoe
Silver Sponsors: Waterdale Jewellery, Miles Real Estate Ivanhoe
Bronze Sponsors: Positive HR, BNLLEN, Wonder Pies
A big thank you to all our sponsors for their generous support! Their contributions make events like this possible, and we’re grateful for their partnership.
This year’s event will feature a very special guest speaker: Dr. Louise Mahler.
A rare breed as one of the world’s leading keynote speakers, Dr. Louise Mahler has been voted in the top experts in both Body Language and Communication globally.
Obsessed with creating exceptional human connection, Louise helps leaders and teams to elevate their body language, voice and divulges the algorithms of engagement in high-stakes engagement. She has mesmerised international audiences for iconic brands such as Gartner, Adobe, Transdev, L’Oreal, GE and the Million Dollar Round Table (MDRT).
She was awarded the Professional Speakers Association’s Keynote Speaker of the Year for 2021 and the Stevie Award for Lifetime Achievement for helping Women in Business.
Alongside Dr. Louise Mahler, we are thrilled to welcome back Ailsa Page, a renowned expert in networking facilitation. Ailsa will once again bring her energy and enthusiasm as she guides guests through an invaluable networking session.
Featuring:

Special guest speaker Dr. Louise Mahler

Two course lunch
Facilitated networking session

Networking opportunities

Complimentary sparkling wine on arrival for the first 100 guests

First 200 registrations will receive a free pilates class at Living Energy Pilates

Fabulous door prizes

Tickets for the event will sell fast, so be sure to book your spot now and don’t miss out on this exciting opportunity to connect with other women in business. Join us for an unforgettable afternoon of inspiration, connection, and celebration!
Men are welcomed!
Book Now

Grow Your Business With a Stand Out Website
2024-05-27 11:00 - 12:00 UTC | VIC
Grow Your Business With a Stand Out Website – Webinar
Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don’t miss this chance to stay ahead in the digital landscape.
Presented by Joanne Poon – Creative Director at Jo ChunYan
Book Now

Visual Basics For Beginners
2024-06-13 10:00 - 11:00 UTC | VIC
Visual Basics For Beginners – Webinar
Discover the art of Visual Basics for Beginners workshop and unlock the power of connecting with customers through compelling brand visuals. Explore 5 essential elements for building a resonant brand identity. Master the best tips for selecting fonts and colour palettes that leave a lasting impact on your audience. Craft your brand logo with must-dos to create an unforgettable and recognisable mark. Elevate your brand’s visual appeal, ensuring a lasting impression on your target market and paving the way for business success. Join us to transform your brand into an engaging and unforgettable visual experience.
Presented by Joanne Poon – Creative Director at Jo ChunYan
Book Now

SEO Foundations - First Steps to Getting Seen on Google
2024-06-14 10:00 - 11:00 UTC | VIC
SEO Foundations – First Steps to Getting Seen on Google – Webinar
Unleash the potential of digital visibility through our SEO Foundations Workshop! We’ll provide you with vital expertise to enhance your online presence and draw in a larger customer base. Explore the art of crafting a user-friendly website without straining your budget. Our guidance will walk you through cost-efficient approaches to hosting, optimising, and guaranteeing swift loading times for your site. Tap into the vast potential of customer reviews. Acquire skills in stimulating and managing favourable feedback, harnessing word-of-mouth marketing to stimulate organic growth and establish credibility with your audience. Become adept at meeting search engines’ demands, like Google.
Presented by Jason Townsend – Web, Tech & Marketing Specialist at High Country Digital
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Finding Your Brand Voice
2024-06-17 11:00 - 12:00 UTC | VIC
Finding Your Brand Voice – Webinar
Discover the “Finding Your Brand Voice” workshop and follow a step-by-step framework to uncover your brand’s unique personality and voice. Learn how to build trust with your audience by effectively using your brand’s voice. Explore practical strategies to apply your brand’s voice and personality across various touch points. Elevate your online presence with a distinct and authentic brand identity. Join us in shaping your brand’s voice to leave a lasting impression and foster meaningful connections with your target audience. Don’t miss this opportunity to create a compelling brand narrative and stand out in the digital landscape.
Presented by Joanne Poon – Creative Director at Jo ChunYan
Book Now

Build Your Personal Brand
2024-06-18 12:00 - 13:00 UTC | VIC
Build Your Personal Brand – Webinar
Join our “Build Your Personal Brand” workshop and learn from epic case studies of successful personal brands, gaining invaluable insights. Define three essential elements crucial for crafting a strong personal brand that stands out. Discover how to bring your personal brand to life effectively across your business and various brand touch points. Unleash the potential of your online presence, leaving a remarkable and lasting impact on your audience. Elevate your personal brand to new heights, positioning yourself for success in the digital era. Don’t miss this opportunity to shape your online persona and build a brand that resonates with authenticity and influence.
Presented by Joanne Poon – Creative Director at Jo ChunYan
Book Now

CREATE YOUR BRAND STRATEGY LEVERAGING AI
2024-07-24 11:00 - 12:00 UTC | VIC
Digital Solutions Program
CREATE YOUR BRAND STRATEGY LEVERAGING AI

📆 Wed July 24, 11am

📍 Melbourne Innovation Centre HQ, Greensborough

🎟️ Free

In this workshop, we will cover the core components of an effective brand strategy deck: brand purpose, positioning, messaging, and visual identity. We discuss building the foundations of your brand strategy with AI, using tools for market analysis and customer insights.
Participants will learn how to use their brand strategy deck to make better business and brand decisions.

SELL PRODUCTS ON SOCIAL MEDIA
2024-07-30 10:00 - 12:00 UTC | Online
Digital Solutions Program
SELL PRODUCTS ON SOCIAL MEDIA

📆 Tuesday 30 July, 10am

📍Online

🎟️ Free

Unlock the secrets to successfully selling products on social media in our dynamic workshop! Discover the ideal platforms to sell on, with a special focus on Facebook and Instagram. Learn effective selling strategies, including organic posts, utilising story and bio links, leveraging Facebook groups, messenger, influencer collaborations, paid advertising, and shoppable tags.
Additionally, gain valuable insights into setting up e-commerce for Facebook and Instagram, optimising your online presence for maximum sales potential. Elevate your social media game and join us to revolutionise your approach to selling products on these popular platforms. Don’t miss this opportunity to boost your business and reach new heights of success!
