BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Banyule Business - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Banyule Business
X-ORIGINAL-URL:https://banyulebusiness.com.au
X-WR-CALDESC:Events for Banyule Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T120000
DTEND;TZID=Australia/Melbourne:20210401T140000
DTSTAMP:20260404T085647
CREATED:20210323T103937Z
LAST-MODIFIED:20210323T103937Z
UID:4918-1617278400-1617285600@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising-3/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210331T170000
DTEND;TZID=Australia/Melbourne:20210331T190000
DTSTAMP:20260404T085647
CREATED:20210303T094543Z
LAST-MODIFIED:20210303T094543Z
UID:4901-1617210000-1617217200@banyulebusiness.com.au
SUMMARY:Engage Real Followers on Instagram
DESCRIPTION:Engage Real Followers with Instagram\nThere’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. \nInstagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Instagram for visual small businesses\nSetting up an appealing Instagram account\nEstablishing a recognisable\, desirable brand—in every post\nGaining a strong\, relevant following\nRules and etiquette—how and how not to behave on Instagram\n\n  \nThis workshop is for small business owners who want to: \n\nStart an Instagram account for their small business\nGrow an Instagram following\nBetter utilise Instagram for their small business\n\n  \nRegister for this online workshop to learn how to use Instagram to boost your business profile and better reach potential customers!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/engage-real-followers-on-instagram-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210330T100000
DTEND;TZID=Australia/Melbourne:20210330T120000
DTSTAMP:20260404T085647
CREATED:20210303T094421Z
LAST-MODIFIED:20210303T094421Z
UID:4899-1617098400-1617105600@banyulebusiness.com.au
SUMMARY:How to Build a Community Online and Offline
DESCRIPTION:How to Build an Online Community Online and Offline\nBuilding a rich and loyal community can be the backbone of marketing success for a small business. Customer communities can be used to familiarise prospective customers with your products or services\, increase trust in your brand\, and build a stronger personal relationship with your existing customers. Understanding why you’re building a community from the outset\, and how to best foster it\, will keep the group focussed and in alignment with your business goals. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow community can be used to help grow your business – and what kind of business it might suit\nWhat is needed to build a community\nPlatforms and tools to help you grow and manage a community.\n\n  \nThis workshop aims to give you the direction you need to build and foster your own community of customers both on and offline. \n  \nRegister for this online workshop to build your own community.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/how-to-build-a-community-online-and-offline/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210325T120000
DTEND;TZID=Australia/Melbourne:20210325T140000
DTSTAMP:20260404T085647
CREATED:20210303T094114Z
LAST-MODIFIED:20210303T094114Z
UID:4895-1616673600-1616680800@banyulebusiness.com.au
SUMMARY:Business Goals and Budgets for Going Online
DESCRIPTION:Business Goals and Budgets for Going Online\nYou want to take your business online—but what are your goals? And how much does it cost? Understand the key components of a smart digital strategy and how much to budget to achieve each goal. \nThis workshop will help you plan for taking your business online. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhat are your set up costs\, maintenance and hosting expenses\nBasics of a lean digital strategy that can be scaled\nThe pros and cons of DIY vs getting a professional to assist.\n\n  \nThis practical session aims to debunk any fears you might have about getting yourself online and succeeding. \n  \nRegister for this online workshop to gain an understanding of the strategy and costs involved in taking your business online.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/business-goals-and-budgets-for-going-online/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210324T170000
DTEND;TZID=Australia/Melbourne:20210324T190000
DTSTAMP:20260404T085647
CREATED:20210303T093935Z
LAST-MODIFIED:20210303T093935Z
UID:4893-1616605200-1616612400@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Brand New You
DESCRIPTION:Elevate Your Branding: Brand New You\nThis workshop will help you develop a strong personal brand; one that communicates your brand values\, mission and bigger vision to the world with integrity and authenticity. \nLearn the process for defining the key aspects of your personal brand that will make an impact on growing your audience and the strategy for applying this throughout all areas of your business. The aim? To help you build expertise\, credibility\, community and elevate your personal brand. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : An overview and examples on strong personal brands from various industries\nHow a strong personal brand can grow your business or be used to promote a service or product\nExercise: Defining your personal brand vision and mission\nExercise: Defining your personal brand values\nPractices\, must dos and strategies on how to apply your personal brand values\, vision\, passions and mission in your branding\n\n\nfor cultivating authenticity\nfor building trust on your website\nfor building credibility online via social media\nfor a strong product or serviced based offering\nfor creating strong networks and communities\n\n\nExercise: Determining clear next steps and key actions that are aligned with your personal brand\n\n  \nRegister for this online workshop to elevate your personal brand.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/elevate-your-branding-brand-new-you/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210323T100000
DTEND;TZID=Australia/Melbourne:20210323T120000
DTSTAMP:20260404T085647
CREATED:20210303T094249Z
LAST-MODIFIED:20210303T094249Z
UID:4897-1616493600-1616500800@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Finding Your Brand Voice
DESCRIPTION:Elevate Your Branding: Finding Your Brand Voice\nWhen it comes to building trust\, connection and recognition\, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define\, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd. \nWe will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : How effective branding and brand personality is conveyed via brand voice\, brand messaging\nExamples of businesses that have a unique brand voice and brand personality\nWhat this means for brands when it comes to building trust\, connection\, awareness and recognition\nExercise: Defining your brand personality and voice\n\n\nHow your brand makes others feel\nHow your customers describe your brand\nHow you want customers to describe your voice\nWhat makes your voice\, personality and brand different\n\n\nPractices\, must dos and strategies on how to apply your brand voice and personality to your business\n\n\n\n\nIn your copy\, your content\, look and feel\, typography\nDoubling down on the things that make you different\n\n\n\n  \nRegister for this online workshop to find your brand voice and brand personality.\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/elevate-your-branding-finding-your-brand-voice/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210318T120000
DTEND;TZID=Australia/Melbourne:20210318T140000
DTSTAMP:20260404T085647
CREATED:20210303T093700Z
LAST-MODIFIED:20210303T093700Z
UID:4891-1616068800-1616076000@banyulebusiness.com.au
SUMMARY:Digital Business Trends in 2021
DESCRIPTION:Digital Business Trends in 2021\nCOVID-19 has fundamentally changed consumer behaviour and changed the way people do business. The long-lasting impact remains to be seen\, but certain aspects of the next normal have settled. This workshop will look at current and predicted business and consumer trends to help you get the most business out of 2021. \nFrom a digital marketing standpoint\, small businesses are in a great position to capitalise on new opportunities and transform their business. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUsing your social media more productively\nCreating live interactions digitally to keep your customers engaged\nWorking with a remote workforce\n\n  \nThis session aims to guide participants through new approaches to support their business in 2021 and beyond. \n  \nRegister for this online workshop to make the most of new opportunities in 2021.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/digital-business-trends-in-2021/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210317T170000
DTEND;TZID=Australia/Melbourne:20210317T190000
DTSTAMP:20260404T085647
CREATED:20210303T093532Z
LAST-MODIFIED:20210303T093532Z
UID:4889-1616000400-1616007600@banyulebusiness.com.au
SUMMARY:Create Email Campaigns with Mailchimp
DESCRIPTION:Create Marketing Campaigns with Mailchimp\nEmail marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform\, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? \nDevelop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales\, traffic to your online store\, and authentic customer recommendations. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe significance or email marketing for your small business\nIncorporating email marketing in your digital strategy\nBuilding a targeted email list\nWriting effective subject lines and campaign content\nCreating engaging designs for your campaigns\nRules and etiquette—the dos and don’ts of email marketing\n\n  \nThis workshop is for small business owners who want to: \n\nUnderstand email marketing and its place in small business\nLearn how to create professional email marketing campaigns\nConnect with customers—and stay connected (no unsubscribes!)\n\n  \nRegister for this online workshop to learn how to use email marketing\, engage recipients\, and get value from your audience!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-email-campaigns-with-mailchimp/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210316T100000
DTEND;TZID=Australia/Melbourne:20210316T120000
DTSTAMP:20260404T085647
CREATED:20210303T093350Z
LAST-MODIFIED:20210303T093350Z
UID:4887-1615888800-1615896000@banyulebusiness.com.au
SUMMARY:Get Found on Google with SEO
DESCRIPTION:Get Found on Google with SEO\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\n  \nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\n  \nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/get-found-on-google-with-seo-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210311T120000
DTEND;TZID=Australia/Melbourne:20210311T140000
DTSTAMP:20260404T085647
CREATED:20210303T093147Z
LAST-MODIFIED:20210303T093147Z
UID:4885-1615464000-1615471200@banyulebusiness.com.au
SUMMARY:Get Your Business Focus Back in 2021
DESCRIPTION:Get Your Business Focus Back in 2021\nIf 2020 stole your focus\, it’s time to get it back! Be inspired and motivated by all the things you can achieve with your business this year\, focussing on achievable and measurable successes. Let’s step away from feeling overwhelmed by how the small business landscape has changed\, and instead reframe these changes to see the opportunities now available to you. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIdentifying priorities and what is important to your business\nHow to seek out inspiration and get your mojo back\nWhat are opportunities for growth and how to seek them out\n\n  \nThis session aims to guide participants through new approaches to support their business in 2021 and beyond. \n  \nRegister for this online workshop to get your focus back in 2021.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/get-your-business-focus-back-in-2021/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210310T170000
DTEND;TZID=Australia/Melbourne:20210310T190000
DTSTAMP:20260404T085647
CREATED:20210303T093001Z
LAST-MODIFIED:20210303T093001Z
UID:4883-1615395600-1615402800@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Visual Basics for Beginners
DESCRIPTION:Elevate Your Branding: Visual Basics for Beginners\nMake that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours\, typography\, logo\, layout\, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : An overview of the essential elements that make up a cohesive visual brand identity\nWhy cohesive branding is important for growing your business\, building trust and communicating effectively\nExamples of strong brand identities\nCrafting a visual brand identity\n\n\nStarting with your brand personality & values\nBranding with your best customer in mind\nBringing this out visually in a mood board\nDeconstructing your moodboard into the different essentials\n\n\nMust dos\, tips and best practice for the branding essentials\n\n\nLogo – how to apply to your website\, social media\nColour palette – how to create a strong brand palette\nTypography – the 4 levels of typography and resources\nImagery\, texture – how to select the right photography\nLayout – spacing and working with all the elements\n\n  \nRegister for this online workshop to elevate your branding with the visual basics.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/elevate-your-branding-visual-basics-for-beginners/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210309T100000
DTEND;TZID=Australia/Melbourne:20210309T120000
DTSTAMP:20260404T085647
CREATED:20210303T092820Z
LAST-MODIFIED:20210303T092820Z
UID:4881-1615284000-1615291200@banyulebusiness.com.au
SUMMARY:Design Like a Pro with Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\n  \nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\n  \nRegister for this online workshop to learn how to use Canva for your visual marketing!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva-4/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210304T120000
DTEND;TZID=Australia/Melbourne:20210304T140000
DTSTAMP:20260404T085647
CREATED:20210303T092618Z
LAST-MODIFIED:20210303T092618Z
UID:4879-1614859200-1614866400@banyulebusiness.com.au
SUMMARY:Simple Steps to Build Your Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-your-website/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210304T120000
DTEND;TZID=Australia/Melbourne:20210304T140000
DTSTAMP:20260404T085647
CREATED:20201221T165806Z
LAST-MODIFIED:20201221T165806Z
UID:4820-1614859200-1614866400@banyulebusiness.com.au
SUMMARY:Simple Steps to Build a Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-a-website-4/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210303T170000
DTEND;TZID=Australia/Melbourne:20210303T190000
DTSTAMP:20260404T085647
CREATED:20201221T165642Z
LAST-MODIFIED:20201221T165642Z
UID:4818-1614790800-1614798000@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101
DESCRIPTION:Social Media Marketing 101\nSocial media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/social-media-marketing-101-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T153000
DTSTAMP:20260404T085647
CREATED:20210112T103012Z
LAST-MODIFIED:20210112T103012Z
UID:4834-1614679200-1614699000@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-9/
LOCATION:Phone/Skype
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T120000
DTSTAMP:20260404T085647
CREATED:20201221T165123Z
LAST-MODIFIED:20201221T165123Z
UID:4816-1614679200-1614686400@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Boost Business with Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T120000
DTEND;TZID=Australia/Melbourne:20210225T140000
DTSTAMP:20260404T085647
CREATED:20201221T164946Z
LAST-MODIFIED:20201221T164946Z
UID:4814-1614254400-1614261600@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:Facebook for Small Business Simplified\nA Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-4/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T100000
DTEND;TZID=Australia/Melbourne:20210225T113000
DTSTAMP:20260404T085647
CREATED:20210120T110623Z
LAST-MODIFIED:20210120T110623Z
UID:4838-1614247200-1614252600@banyulebusiness.com.au
SUMMARY:Business Networking Series
DESCRIPTION:Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. \nIn each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. \nWe will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. \nThursday 25th February 2021 – 10am – 11.30 am – Register here. \nThursday 8th April 2021 – 10am – 11.30 am – Register here \nThursday 20th May 2021 – 10am – 11.30 am – Register here \nThursday 24th June 2021 – 10am – 11.30 am – Register here
URL:https://banyulebusiness.com.au/event/business-networking-series/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T170000
DTEND;TZID=Australia/Melbourne:20210224T190000
DTSTAMP:20260404T085647
CREATED:20201221T164809Z
LAST-MODIFIED:20201221T164809Z
UID:4812-1614186000-1614193200@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Digital Marketing Essentials\nPrioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nRegister for this online workshop to learn how to use digital marketing to drive engagement and sales for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-6/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210223T100000
DTEND;TZID=Australia/Melbourne:20210223T120000
DTSTAMP:20260404T085647
CREATED:20201221T164643Z
LAST-MODIFIED:20201221T164643Z
UID:4810-1614074400-1614081600@banyulebusiness.com.au
SUMMARY:Get Going on Google Analytics
DESCRIPTION:Get Going on Google Analytics\nYour business website is the key to your online success. In order to take full control of its power\, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information\, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness. \nGoogle Analytics offers all the information you need to improve your online business activities. Discover traffic sources\, bounce rates (per source)\, pages visited\, user behaviour\, conversions\, and revenue. This workshop will break down the various analytics so you can understand how to apply the data. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUnderstanding the Google Analytics dashboard\nKey data that can inform your business activities\nApplying the data you discover to enhance your website’s performance\n\nThis online workshop is for small business owners who want to: \n\nSet up Google Analytics on their website\nGain a deeper understanding of what is and is not working on their site\nUse the data provided by Google Analytics to make informed business decisions\n\nRegister for this online workshop to improve your website using Google Analytics!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/get-going-on-google-analytics/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210218T120000
DTEND;TZID=Australia/Melbourne:20210218T140000
DTSTAMP:20260404T085647
CREATED:20201221T164100Z
LAST-MODIFIED:20201221T164100Z
UID:4808-1613649600-1613656800@banyulebusiness.com.au
SUMMARY:Create an Ecommerce Website with Shopify
DESCRIPTION:Create an Ecommerce Website with Shopify\nSetting up an online store with Shopify will save you the time\, money\, and stress of building an e-commerce website from scratch. Shopify is a simple\, user-friendly service for beginners. This workshop will start you off with how to set up an account and choose a template that best suits your business. \nYou will also learn how to add your products\, customise your store\, set up a domain\, and activate your payment processor. Everything you need to know to enable you to confidently press that “Launch Website” button! \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy Shopify is a reliable online store builder for small business\nHow you can customise Shopify templates to suit your brand\nTips to ensure you build a website with a strong UX (user experience)\n\nThis workshop is for small business owners who want to: \n\nBe in control of their own website\nCreate a simple and appealing online store\nBecome familiar with Shopify and set up your own store with confidence\n\nRegister for this online workshop and improve the marketing of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-an-ecommerce-website-with-shopify/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210217T170000
DTEND;TZID=Australia/Melbourne:20210217T190000
DTSTAMP:20260404T085647
CREATED:20201221T162759Z
LAST-MODIFIED:20201221T162759Z
UID:4806-1613581200-1613588400@banyulebusiness.com.au
SUMMARY:How to Create and Plan Content for your Business
DESCRIPTION:How to Create and Plan Content for your Business\nAs a small business\, you’ll never stop creating content. Website copy\, product images\, blog posts\, social media posts\, marketing videos\, event listings\, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning\, creating\, and managing your content. \nThe other option is to outsource your content creation. This can be a sensible\, efficient use of your time and money\, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters\, photographers\, videographers\, designers\, and web developers without breaking the bank. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreate a content plan for your business\nRepurpose content to reduce workload\nUse different types of media to create content\nOutsource content—where to find reliable copywriters?\n\nThis online workshop is for small business owners who want to: \n\nMore effectively attract and engage customers with content\nPlan a content schedule that’s relevant to your audience\nLearn tools and resources to ease the burden of creating content\n\nRegister for this online workshop to discover ways to generate effective content for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/how-to-create-and-plan-content-for-your-business/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210216T100000
DTEND;TZID=Australia/Melbourne:20210216T120000
DTSTAMP:20260404T085647
CREATED:20201221T162601Z
LAST-MODIFIED:20201221T162601Z
UID:4804-1613469600-1613476800@banyulebusiness.com.au
SUMMARY:Engage Real Followers with Instagram
DESCRIPTION:Engage Real Followers with Instagram\nThere’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. \nInstagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Instagram for visual small businesses\nSetting up an appealing Instagram account\nEstablishing a recognisable\, desirable brand—in every post\nGaining a strong\, relevant following\nRules and etiquette—how and how not to behave on Instagram\n\nThis workshop is for small business owners who want to: \n\nStart an Instagram account for their small business\nGrow an Instagram following\nBetter utilise Instagram for their small business\n\nRegister for this online workshop to learn how to use Instagram to boost your business profile and better reach potential customers!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/engage-real-followers-with-instagram-2/
LOCATION:Online
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210211T120000
DTEND;TZID=Australia/Melbourne:20210211T140000
DTSTAMP:20260404T085647
CREATED:20201221T162351Z
LAST-MODIFIED:20201221T162351Z
UID:4802-1613044800-1613052000@banyulebusiness.com.au
SUMMARY:Design Like a Pro With Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\nRegister for this online workshop to learn how to use Canva for your visual marketing!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva-3/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210211T100000
DTEND;TZID=Australia/Melbourne:20210211T120000
DTSTAMP:20260404T085647
CREATED:20210128T121931Z
LAST-MODIFIED:20210128T121931Z
UID:4849-1613037600-1613044800@banyulebusiness.com.au
SUMMARY:COVID-19 Grant Writing Workshop for Banyule businesses
DESCRIPTION:This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. \nThe aims of the session are to: \n• provide practical\, useful and transferable information about how to approach grant writing; \n• encourage you to explore project ideas and clarify point of difference; and \n• provide practical\, useful and transferable information about building budgets for grant applications. \nPlease note: once you have booked into this session\, you will be emailed a calendar invite with a link to the ZOOM meeting. You will need to have access to ZOOM to participate in this workshop. \nProudly presented by grant expert\, Debby Maziarz on behalf of Banyule Council. \nBook Here 
URL:https://banyulebusiness.com.au/event/covid-19-grant-writing-workshop-for-banyule-businesses-4/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T170000
DTEND;TZID=Australia/Melbourne:20210210T190000
DTSTAMP:20260404T085647
CREATED:20201221T162214Z
LAST-MODIFIED:20201221T162214Z
UID:4800-1612976400-1612983600@banyulebusiness.com.au
SUMMARY:Create Marketing Campaigns with Mailchimp
DESCRIPTION:Create Marketing Campaigns with Mailchimp\nEmail marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform\, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? \nDevelop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales\, traffic to your online store\, and authentic customer recommendations. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe significance or email marketing for your small business\nIncorporating email marketing in your digital strategy\nBuilding a targeted email list\nWriting effective subject lines and campaign content\nCreating engaging designs for your campaigns\nRules and etiquette—the dos and don’ts of email marketing\n\nThis workshop is for small business owners who want to: \n\nUnderstand email marketing and its place in small business\nLearn how to create professional email marketing campaigns\nConnect with customers—and stay connected (no unsubscribes!)\n\nRegister for this online workshop to learn how to use email marketing\, engage recipients\, and get value from your audience!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-marketing-campaigns-with-mailchimp-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T170000
DTEND;TZID=Australia/Melbourne:20210209T190000
DTSTAMP:20260404T085647
CREATED:20210128T121913Z
LAST-MODIFIED:20210128T121913Z
UID:4847-1612890000-1612897200@banyulebusiness.com.au
SUMMARY:COVID-19 Grant Writing Workshop for Banyule businesses
DESCRIPTION:This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. \nThe aims of the session are to: \n• provide practical\, useful and transferable information about how to approach grant writing; \n• encourage you to explore project ideas and clarify point of difference; and \n• provide practical\, useful and transferable information about building budgets for grant applications. \nPlease note: once you have booked into this session\, you will be emailed a calendar invite with a link to the ZOOM meeting. You will need to have access to ZOOM to participate in this workshop. \nProudly presented by grant expert\, Debby Maziarz on behalf of Banyule Council. \nBook Here 
URL:https://banyulebusiness.com.au/event/covid-19-grant-writing-workshop-for-banyule-businesses-3/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T100000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260404T085647
CREATED:20201221T161914Z
LAST-MODIFIED:20201221T161914Z
UID:4798-1612864800-1612872000@banyulebusiness.com.au
SUMMARY:Get Found on Google with SEO
DESCRIPTION:Get Found on Google with SEO\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/get-found-on-google-with-seo/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210204T120000
DTEND;TZID=Australia/Melbourne:20210204T140000
DTSTAMP:20260404T085647
CREATED:20201221T161549Z
LAST-MODIFIED:20201221T161549Z
UID:4796-1612440000-1612447200@banyulebusiness.com.au
SUMMARY:Simple Steps to Build a Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-a-website-3/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
END:VCALENDAR