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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200708T130000
DTEND;TZID=Australia/Melbourne:20200708T150000
DTSTAMP:20260404T121802
CREATED:20200707T102201Z
LAST-MODIFIED:20200707T102201Z
UID:4469-1594213200-1594220400@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101 for Small Business
DESCRIPTION:This online workshop “Social Media Marketing 101 for Small Business” is being delivered as part of the ASBAS Digital Solutions program. \nTo successfully register for this online workshop\, businesses must fit the following criteria: \n\nVictorian business\nActive ABN\nFor-Profit\nUnder 20 employees\n\n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nSocial Media Marketing 101\nSocial media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/social-media-marketing-101-for-small-business-2/
LOCATION:Online Workshop 2
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200707T100000
DTEND;TZID=Australia/Melbourne:20200707T153000
DTSTAMP:20260404T121802
CREATED:20200512T073851Z
LAST-MODIFIED:20200512T073851Z
UID:4396-1594116000-1594135800@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring Service
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time and location specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-service-4/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200701T093000
DTEND;TZID=Australia/Melbourne:20200701T130000
DTSTAMP:20260404T121802
CREATED:20200518T170308Z
LAST-MODIFIED:20200518T170308Z
UID:4413-1593595800-1593608400@banyulebusiness.com.au
SUMMARY:HOW TO KEEP REMOTE WORKERS ENGAGED
DESCRIPTION:This workshop will focus on how to get the most out of your employees while they’re working from home. This will include ways to ensure productivity\, how to get staff to follow policies\, getting the best outcomes with your employees\, the best ways to access company systems\, and how not to compromise your company’s IT security. \nWe will also cover working from home policies and checklists.
URL:https://banyulebusiness.com.au/event/how-to-keep-remote-workers-engaged/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200625T140000
DTEND;TZID=Australia/Melbourne:20200625T150000
DTSTAMP:20260404T121802
CREATED:20200617T125352Z
LAST-MODIFIED:20200617T125352Z
UID:4457-1593093600-1593097200@banyulebusiness.com.au
SUMMARY:Reinvent your business for the new future
DESCRIPTION:Melbourne’s North Food Group and the Institute of Advanced Business invite you to a webinar that will cover how you can identify opportunities for your business to survive COVID-19 and beyond. \nThe webinar will uncover key changes in the needs of customers\, your market and what new opportunities you can capture as the economy opens. \nThe webinar will discuss: \n– observing emerging trends\n– transitioning your business online\n– supplying consumer demand\n– export and sales opportunities\n– using digital tools. \nSpeaker\nBill Lang\, Chairman\, Institute of Advanced business
URL:https://banyulebusiness.com.au/event/reinvent-your-business-for-the-new-future/
LOCATION:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200625T130000
DTEND;TZID=Australia/Melbourne:20200625T150000
DTSTAMP:20260404T121802
CREATED:20200522T130922Z
LAST-MODIFIED:20200522T130922Z
UID:4424-1593090000-1593097200@banyulebusiness.com.au
SUMMARY:Business Planning Essentials: How to build a roadmap to success
DESCRIPTION:Put your business on the path to long-term success at this essential workshop that takes you step-by-step through the process of building a business plan. \nLearn how to drive your business forward by mapping out a plan that reveals where your business is at right now\, where you’d like it to be in the future – and most importantly – how to develop a clear vision about what steps to take next\, and the strategies to get you there.
URL:https://banyulebusiness.com.au/event/business-planning-essentials-how-to-build-a-roadmap-to-success/
LOCATION:Online Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200625T103000
DTEND;TZID=Australia/Melbourne:20200625T123000
DTSTAMP:20260404T121802
CREATED:20200617T075220Z
LAST-MODIFIED:20200617T075220Z
UID:4455-1593081000-1593088200@banyulebusiness.com.au
SUMMARY:Enhance Business Efficiency with the Cloud
DESCRIPTION:Enhance Business Efficiency with the Cloud\nCloud computing gives you access to your business data and applications anywhere\, at any time. Vast improvements to connectivity\, lower costs of online storage\, and faster processing now allow solutions to be delivered reliably\, securely\, and easily for a monthly fee. \nDetermine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software\, customer relationship and project management tools. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nBenefits of cloud computing for small business\nFree cloud storage such as Google Drive and Dropbox\nIntegrations to consolidate your data\nWorking remotely using cloud-based applications for mobile\n\nThis workshop is for small business owners who want to: \n\nUnderstand what cloud computing really means\nStreamline their processes and improve accessibility\nWalk away with an increased knowledge of cloud-based applications\n\nRegister for this workshop to learn safe cloud computing for small business.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop. \n\n** BOOKINGS ARE ESSENTIAL **\nAttendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the online workshop.
URL:https://banyulebusiness.com.au/event/enhance-business-efficiency-with-the-cloud-2/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200624T130000
DTEND;TZID=Australia/Melbourne:20200624T150000
DTSTAMP:20260404T121802
CREATED:20200617T074750Z
LAST-MODIFIED:20200617T074750Z
UID:4453-1593003600-1593010800@banyulebusiness.com.au
SUMMARY:Professional Videomaking for Small Business
DESCRIPTION:Professional Videomaking for Small Business\nAll participants are required to have their mobile phone charged and ready for this online workshop. \nThis is a practical\, hands-on workshop that will teach you how to make high-quality video using nothing but your smartphone. Perfect for business owners who have struggled to incorporate video into their marketing due to cost and skill barriers. You will leave knowing how to achieve a professional standard of video. \nVideo captures an audience’s attention faster and for longer than any other form of media. It is proven to increase click-through rates\, sales\, and provide exposure for your brand. Many users feel that product videos assist in their buying decision process. This workshop will help you better engage potential customers. \nHere is a quick taste of some of the topics we’ll discuss: \n\nContent: the focus of your video (product\, interview\, behind-the-scenes\, etc.)\nScript: the content and structure of your script\nDelivery: voice projection\, articulation\, microphone technique\nAppearance: camera work\, framing\, lighting\, colours\, and hair/makeup\n\nThis workshop is for small business owners who want to: \n\nStart releasing video content for their business\nSave money by creating their own video using a mobile\nMore effectively attract and engage customers with video\n\nRegister for this online workshop to learn how to create professional videos for your small business.\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/professional-videomaking-for-small-business/
LOCATION:Online Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200624T093000
DTEND;TZID=Australia/Melbourne:20200624T113000
DTSTAMP:20260404T121802
CREATED:20200518T170057Z
LAST-MODIFIED:20200518T170057Z
UID:4411-1592991000-1592998200@banyulebusiness.com.au
SUMMARY:MARKET WITH EMPATHY DURING A GLOBAL CRISIS
DESCRIPTION:Marketing in a time of crisis requires us to adjust to the new circumstances quickly. Ignoring the crisis and its impact on your customers will put you at odds with them and could even impact your brand. Approaching your customers with empathy and addressing their concerns and the challenges they may be facing will help you to continue to market effectively. \nThis workshop will provide you with practical tools\, examples\, and ideas to help you adjust your marketing and make it effective for these #iso times. \nThis includes how to: \n\n\nAudit your existing marketing campaigns for sensitivity \n\n\nAvoid capitalising on the fears of your customers \n\n\nFrame your marketing with empathy and authenticity
URL:https://banyulebusiness.com.au/event/market-with-empathy-during-a-global-crisis/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200623T103000
DTEND;TZID=Australia/Melbourne:20200623T123000
DTSTAMP:20260404T121802
CREATED:20200617T074445Z
LAST-MODIFIED:20200617T074445Z
UID:4451-1592908200-1592915400@banyulebusiness.com.au
SUMMARY:Introduction to Google Analytics for Business Performance
DESCRIPTION:Your business website is the key to your online success. In order to take full control of its power\, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information\, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness. \nGoogle Analytics offers all the information you need to improve your online business activities. Discover traffic sources\, bounce rates (per source)\, pages visited\, user behaviour\, conversions\, and revenue. This workshop will break down the various analytics so you can understand how to apply the data. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUnderstanding the Google Analytics dashboard\nKey data that can inform your business activities\nApplying the data you discover to enhance your website’s performance\n\nThis online workshop is for small business owners who want to: \n\nSet up Google Analytics on their website\nGain a deeper understanding of what is and is not working on their site\nUse the data provided by Google Analytics to make informed business decisions\n\nRegister for this online workshop to improve your website using Google Analytics.\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/introduction-to-google-analytics-for-business-performance/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260404T121802
CREATED:20200526T120821Z
LAST-MODIFIED:20200526T120821Z
UID:4434-1592481600-1592485200@banyulebusiness.com.au
SUMMARY:Banyule Business Networking Event
DESCRIPTION:With face to face events not possible for a little while longer\, Banyule Business wants to help businesses in the municipality stay connected virtually and build relationships in a way that meets physical distancing guidelines but also maximises your time and minimises some of the awkwardness  experienced when attending  networking events in person. \nDonna Hanson of Prime Solutions Training & Consulting\, a business in the Banyule municipality will be sharing a couple of tools that keep her and her team productive\, but a majority of the networking session will be focussed on helping YOU build connections and relationships with other home based businesses in the area.  Who knows\, you may find a new supplier\, customer\, mentor or simply learn something new!  There are no expectations and the goal is for you to take some time out from the day to day of your business and connect virtually with like-minded people. \nThere are some conditions….. \n\nYou will need to register\nBecause we will be networking\, we need to know how many people will be participating. If for some reason after you register you can no longer attend\, there is a cancellation button.\nWe ask everyone to participate with a computer or laptop with camera and microphone (laptop with built in is fine)….why?\n\nThis is about connecting with other businesses in the municipality\, the best way to do this in the current environment is to be able to visually and auditorily connect!  Realistically\, you wouldn’t go to a live networking event with a paper bag over your head and sticky tape over your mouth would you…that would be a bit embarrassing! \nBanyule Business Virtual Networking Event \nDate:              Thursday 18th June 2020 – 11.50am for 12pm start \nVirtual meeting room opens at 11.50am.\nWe encourage you to log in prior to ensure everyone is are set up and ready to go at 12pm. \nFeel free to bring your own lunch! \nLocation:      Online via Zoom \nNote: you will need access to the internet\, web camera and headset with microphone to participate. \n  \nThis session is NOT recorded\, you need to be registered to attend. \nMax number of attendees 60.
URL:https://banyulebusiness.com.au/event/banyule-business-networking-event/
LOCATION:Zoom 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200611T120000
DTEND;TZID=Australia/Melbourne:20200611T150000
DTSTAMP:20260404T121802
CREATED:20200522T130554Z
LAST-MODIFIED:20200522T130554Z
UID:4422-1591876800-1591887600@banyulebusiness.com.au
SUMMARY:Building Resilience: How to prepare for business challenges
DESCRIPTION:Every business faces exposure to risk. It could be a natural crisis event such as a bushfire or flood\, or man-made such as accident or illness. \nNot having a plan in place to activate in the event of an emergency can seriously compromise your ability to shield your business from crisis fallout. \nDelivered by Small Business Victoria This three hour  online workshop shows you how to put in place a practical plan to follow in the event of a threat to your business. \nDon’t take the risk and be on the back foot in the event of an emergency – be prepared because you never know when you’ll be thankful that you were. \n 
URL:https://banyulebusiness.com.au/event/building-resilience-how-to-prepare-for-business-challenges/
LOCATION:Online Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200611T100000
DTEND;TZID=Australia/Melbourne:20200611T110000
DTSTAMP:20260404T121802
CREATED:20200522T152849Z
LAST-MODIFIED:20200522T152849Z
UID:4426-1591869600-1591873200@banyulebusiness.com.au
SUMMARY:Banyule Home Based Business Virtual Networking Event
DESCRIPTION:With face to face events not possible for a little while longer\, Banyule Business wants to help Home Based businesses within Banyule stay connected virtually and build relationships in a way that meets social distancing guidelines but also maximises your time and minimises some of the awkwardness people sometimes experience when attending  networking events in person. \nWho knows\, you may find a new supplier\, customer\, mentor or simply learn something new!  There are no expectations and the goal is for you to take some time out from working on  your business and connect virtually with like-minded people. \nThere are some conditions….. \n\nYou must register\nTo facilitate the networking event \, we need to know how many people will be participating. If for some reason after you register you can no longer attend\, there is a cancellation button.\nAll participants must have access to a camera\,  headset and microphone(laptop with built in is fine)….….why?\nThis is about connecting with other business owners in the area\, the best way to do this in the current environment is to be able to visually and auditorily connect!  Realistically\, you wouldn’t go to a live networking event with a paper bag over your head and sticky tape over your mouth would you…that would be a bit embarrassing!\n\nWe encourage you to log in prior to 10am to ensure we are set up and ready to go at 10am. \nThis session is NOT recorded\, you need to be registered to attend. Max number of attendees 60.
URL:https://banyulebusiness.com.au/event/banyule-home-based-business-virtual-networking-event/
LOCATION:Zoom from your Kitchen/Study/Office/Loungeroom 3
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200603T140000
DTEND;TZID=Australia/Melbourne:20200603T153000
DTSTAMP:20260404T121802
CREATED:20200518T163449Z
LAST-MODIFIED:20200518T163449Z
UID:4401-1591192800-1591198200@banyulebusiness.com.au
SUMMARY:Gov4U - Advice\, support and grants for small business
DESCRIPTION:Learn about Australian\, Victorian and local government support specific to businesses in Melbourne’s north.\n\n\n\n\n\n\n\n\n\nAre you an entrepreneur\, new business start-up\, or an existing small business looking to grow or embrace new markets in a post-coronavirus world? \nYou are invited to join a webinar with representatives from the Australian and Victorian Governments who will provide with you with the advice and support you need to help with your planning. \nThe webinar will cover: \n\ngrants available\nprograms and advice\ninformation that can help you innovate and become more competitive.\n\nYou’ll hear from expert speakers from AusIndustry\, the Department of Education\, Skills and Employment and Small Business Victoria. \nRepresentatives from Economic Development teams in councils across Melbourne’s north will also be available to let you know about business support and assistance at a local level. \nThe webinar will cover the COVID-19 support measures\, but the main focus of the webinar will be about growing\, innovating and exploring new business opportunities.
URL:https://banyulebusiness.com.au/event/gov4u-advice-support-and-grants-for-small-business/
LOCATION:Webinar 2
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200603T093000
DTEND;TZID=Australia/Melbourne:20200603T110000
DTSTAMP:20260404T121802
CREATED:20200518T165811Z
LAST-MODIFIED:20200518T165811Z
UID:4409-1591176600-1591182000@banyulebusiness.com.au
SUMMARY:MARKETING ON SOCIAL MEDIA DURING A CRISIS
DESCRIPTION:Many of your customers will be on social media during this pandemic\, seeking connection while social distancing. Ensure your accounts reflect up-to-date information on how your business is operating through the lockdown and provide content that is both useful and fun to keep customers engaged. \nIn this workshop you’ll learn: \n\n\nHow to stay relevant on social media in a crisis \n\n\nHow to create engaging content in uncertain times \n\n\nHow to stay on brand if you are closed \n\n\nCreating a social media strategy during a crisis \n\n\nLeveraging off the power of social media during a crisis
URL:https://banyulebusiness.com.au/event/marketing-on-social-media-during-a-crisis/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200602T100000
DTEND;TZID=Australia/Melbourne:20200602T153000
DTSTAMP:20260404T121802
CREATED:20200324T140244Z
LAST-MODIFIED:20200324T140244Z
UID:4286-1591092000-1591111800@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring Service
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time and location specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-service-3/
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200528T100000
DTEND;TZID=Australia/Melbourne:20200528T120000
DTSTAMP:20260404T121802
CREATED:20200508T143037Z
LAST-MODIFIED:20200508T143037Z
UID:4391-1590660000-1590667200@banyulebusiness.com.au
SUMMARY:Enhance Business Efficiency with the Cloud
DESCRIPTION:Enhance Business Efficiency with the Cloud\nCloud computing gives you access to your business data and applications anywhere\, at any time. Vast improvements to connectivity\, lower costs of online storage\, and faster processing now allow solutions to be delivered reliably\, securely\, and easily for a monthly fee. \nDetermine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software\, customer relationship and project management tools. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nBenefits of cloud computing for small business\nFree cloud storage such as Google Drive and Dropbox\nIntegrations to consolidate your data\nWorking remotely using cloud-based applications for mobile\n\nThis workshop is for small business owners who want to: \n\nUnderstand what cloud computing really means\nStreamline their processes and improve accessibility\nWalk away with an increased knowledge of cloud-based applications\n\nRegister for this workshop to learn safe cloud computing for small business.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/enhance-business-efficiency-with-the-cloud/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T130000
DTEND;TZID=Australia/Melbourne:20200527T150000
DTSTAMP:20260404T121802
CREATED:20200508T142834Z
LAST-MODIFIED:20200508T142834Z
UID:4389-1590584400-1590591600@banyulebusiness.com.au
SUMMARY:SEO Foundations for Small Business
DESCRIPTION:SEO Foundations for Small Business\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/seo-foundations-for-small-business-3/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T093000
DTEND;TZID=Australia/Melbourne:20200527T110000
DTSTAMP:20260404T121802
CREATED:20200518T165432Z
LAST-MODIFIED:20200518T165432Z
UID:4406-1590571800-1590577200@banyulebusiness.com.au
SUMMARY:HOW TO KEEP CUSTOMERS DURING COVID-19
DESCRIPTION:Retaining your existing customers will position your small business for a strong recovery from this pandemic. This requires us to be responsive and willing to adjust how we go about marketing and servicing our customers. \nCommunication is key\, so you must be proactive and provide useful and fun content to stay front-of-mind. This is vital to ensure the return business of customers after the lockdown. \nIn this workshop\, we will cover how to: \n\n\nMake your offer relevant\, appropriate and attractive in the new #iso world \n\n\nAdjust your marketing and conversations to be impactful \n\n\nTools and other tactics to help you effectively service your customers with ‘distance’
URL:https://banyulebusiness.com.au/event/how-to-keep-customers-during-covid-19/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200526T110000
DTEND;TZID=Australia/Melbourne:20200526T130000
DTSTAMP:20260404T121802
CREATED:20200508T142636Z
LAST-MODIFIED:20200508T142636Z
UID:4387-1590490800-1590498000@banyulebusiness.com.au
SUMMARY:Profile Building and Networking on LinkedIn
DESCRIPTION:Profile Building and Networking on LinkedIn\nLinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume\, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. \nLinkedIn is a powerful tool. Use it to make new connections\, generate leads\, and build your brand. It’s an effective method of recruiting new talent\, so use it to access qualified job applicants. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of LinkedIn\nBuilding an influential presence\nCreating content to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on LinkedIn\n\nThis workshop is for small business owners who want to: \n\nStart a LinkedIn profile\nGrow their LinkedIn following\nBetter utilise LinkedIn for your small business\n\nRegister for this workshop to learn how to use LinkedIn to get noticed\, build a strong network\, and become a figure of authority in your industry.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/profile-building-and-networking-on-linkedin-2/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20200522T093000
DTEND;TZID=Australia/Melbourne:20200522T110000
DTSTAMP:20260404T121802
CREATED:20200518T170548Z
LAST-MODIFIED:20200518T170548Z
UID:4415-1590139800-1590145200@banyulebusiness.com.au
SUMMARY:LET’S TALK: DESIGNING AND LAUNCHING NEW PRODUCTS AND SERVICES
DESCRIPTION:This week’s “Let’s Talk” looks into methods for the short sharp strategies for designing new products and services. This may also include how you could repackage/redeliver an existing service to a new market segment. \nThe session will introduce the concept of a Minimum Viable Product (MVP) and introduce methods for testing whether our customer segments would be willing to purchase our new product or service.
URL:https://banyulebusiness.com.au/event/lets-talk-designing-and-launching-new-products-and-services/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20200521T120000
DTEND;TZID=Australia/Melbourne:20200521T140000
DTSTAMP:20260404T121802
CREATED:20200508T142343Z
LAST-MODIFIED:20200508T142343Z
UID:4385-1590062400-1590069600@banyulebusiness.com.au
SUMMARY:Design Like a Pro With Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\nRegister for this online workshop to learn how to use Canva for your visual marketing!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20200520T130000
DTEND;TZID=Australia/Melbourne:20200520T150000
DTSTAMP:20260404T121802
CREATED:20200508T141613Z
LAST-MODIFIED:20200508T141613Z
UID:4383-1589979600-1589986800@banyulebusiness.com.au
SUMMARY:Boost Your Website Traffic & Engage Audience through UX
DESCRIPTION:Boost Your Website Traffic & Engage Audience Through UX\nUser Experience (UX) encompasses every interaction a person has with a company\, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate\, checkout abandonment\, and negative reviews. \nThis workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in the right places)\, to a mobile-friendly design with optimised page speed\, good UX is achieved through a combination of factors. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe basic elements of good UX design\nFactors including visual design\, accessibility\, interaction\, and performance\nUsing analytics to pinpoint where you lose customers in their journey\n\nThis workshop is for small business owners who want to: \n\nBoost conversion rates of website visitors into paying customers\nMeet (and exceed) customer expectations\nEnsure every interaction a customer has with your brand is positive\n\nAttend this workshop to increase traffic and engagement through your website’s UX.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/boost-your-website-traffic-engage-audience-through-ux/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20200519T130000
DTEND;TZID=Australia/Melbourne:20200519T150000
DTSTAMP:20260404T121802
CREATED:20200508T141354Z
LAST-MODIFIED:20200508T141354Z
UID:4381-1589893200-1589900400@banyulebusiness.com.au
SUMMARY:Content Creation – How to Create and Plan content for your Business
DESCRIPTION:Content Creation – How to Create and Plan content for your Business\nAs a small business\, you’ll never stop creating content. Website copy\, product images\, blog posts\, social media posts\, marketing videos\, event listings\, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning\, creating\, and managing your content. \nThe other option is to outsource your content creation. This can be a sensible\, efficient use of your time and money\, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters\, photographers\, videographers\, designers\, and web developers without breaking the bank. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreate a content plan for your business\nRepurpose content to reduce workload\nUse different types of media to create content\nOutsource content—where to find reliable copywriters?\n\nThis online workshop is for small business owners who want to: \n\nMore effectively attract and engage customers with content\nPlan a content schedule that’s relevant to your audience\nLearn tools and resources to ease the burden of creating content\n\nRegister for this online workshop to discover ways to generate effective content for your small business.
URL:https://banyulebusiness.com.au/event/content-creation-how-to-create-and-plan-content-for-your-business/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200514T130000
DTEND;TZID=Australia/Melbourne:20200514T150000
DTSTAMP:20260404T121802
CREATED:20200508T141003Z
LAST-MODIFIED:20200508T141003Z
UID:4379-1589461200-1589468400@banyulebusiness.com.au
SUMMARY:Social Media & Customer Experience (CX) for Retailers
DESCRIPTION:Social Media & Customer Experience (CX) for Retailers\nCustomer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this. \nIf a customer has had a good experience with your business\, they can share it with the world. Contrastingly\, a poor experience at any point along the customer journey will just as quickly be shared online. \nThe expectation that a business will respond to shared customer experiences is something to treat with caution. The way you convey your brand in these moments\, whether the experience is positive or negative\, is visible to all social media users. Your response can make or break the online reputation of your business. \nRegister for this workshop to learn about social media’s impact on customer experience and how to best navigate it.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/social-media-customer-experience-cx-for-retailers/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200513T130000
DTEND;TZID=Australia/Melbourne:20200513T150000
DTSTAMP:20260404T121802
CREATED:20200508T140512Z
LAST-MODIFIED:20200508T140512Z
UID:4377-1589374800-1589382000@banyulebusiness.com.au
SUMMARY:Creating Smartphone Videos for Small Business
DESCRIPTION:Creating Smartphone Videos for Small Business\nThis workshop will teach you how to make high-quality video using nothing but your smartphone. Perfect for business owners who have struggled to incorporate video into their marketing due to cost and skill barriers. You will leave knowing how to achieve a professional standard of video. \nVideo captures an audience’s attention faster and for longer than any other form of media. It is proven to increase click-through rates\, sales\, and provide exposure for your brand. 90% of users feel that product videos assist in their buying decision process. This workshop will help you better engage potential customers. \nThis workshop is for small business owners who want to: \n\nStart releasing video content for their business\nSave money by creating their own video using a mobile\nLearn about editing apps and how to edit on your phone\nLearn the difference between live video presenting and pre-recorded video\nMore effectively attract and engage customers with video\n\nRegister for this workshop to learn how to captivate audiences and improve conversion with video.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/creating-videos-for-your-marketing/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200512T110000
DTEND;TZID=Australia/Melbourne:20200512T130000
DTSTAMP:20260404T121802
CREATED:20200508T140250Z
LAST-MODIFIED:20200508T140250Z
UID:4373-1589281200-1589288400@banyulebusiness.com.au
SUMMARY:Influence an Audience on Twitter
DESCRIPTION:Influence an Audience on Twitter\nTwitter can be a very powerful tool to observe and engage potential customers. Stay abreast of what your target audience is interested in\, their passions\, their dislikes\, and use that information to keep your business agile. \nFind potential customers using the search function or related hashtags. Connect with your influencers. Monitor your competitors. Join the community of your industry. Be engaging without spamming your audience with your brand. Expand your reach with Twitter ads. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Twitter for small business\nBuilding a professional profile\nTweeting\, liking\, and retweeting to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on Twitter\n\nThis workshop is for small business owners who want to: \n\nStart a Twitter profile\nGrow their Twitter following\nBetter utilise Twitter for your small business\n\nRegister for this workshop to learn how to use Twitter to discover\, engage with\, and convert customers.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/influence-an-audience-on-twitter/
LOCATION:Online Workshop 2
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DTSTART;TZID=Australia/Melbourne:20200506T103000
DTEND;TZID=Australia/Melbourne:20200506T113000
DTSTAMP:20260404T121802
CREATED:20200428T112331Z
LAST-MODIFIED:20200428T112331Z
UID:4351-1588761000-1588764600@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Service Business
DESCRIPTION:Getting Online – Is Now the Right Time for My Business \nCOVID-19 has pulled the rug out from under us all! \nAs a result\, many service based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions service based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on service based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link.
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-service-business/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200505T103000
DTEND;TZID=Australia/Melbourne:20200505T113000
DTSTAMP:20260404T121802
CREATED:20200428T112605Z
LAST-MODIFIED:20200428T112605Z
UID:4349-1588674600-1588678200@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Product Business
DESCRIPTION:COVID-19 has pulled the rug out from under us all! \nAs a result\, many product based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions product based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on physical product or store front based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link. \n 
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-product-business/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200430T120000
DTEND;TZID=Australia/Melbourne:20200430T140000
DTSTAMP:20260404T121802
CREATED:20200421T123639Z
LAST-MODIFIED:20200421T123639Z
UID:4333-1588248000-1588255200@banyulebusiness.com.au
SUMMARY:Boosting Business Through Facebook Advertising
DESCRIPTION:This online workshop “Boost Business through Facebook Advertising” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nBoost Business through Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising.
URL:https://banyulebusiness.com.au/event/boosting-business-through-facebook-advertising/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200429T110000
DTEND;TZID=Australia/Melbourne:20200429T130000
DTSTAMP:20260404T121802
CREATED:20200421T123426Z
LAST-MODIFIED:20200421T123426Z
UID:4332-1588158000-1588165200@banyulebusiness.com.au
SUMMARY:Sell Products on Social Media
DESCRIPTION:This online workshop “Sell Products on Social Media (Instagram + Facebook + Pinterest)” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nSell Products on Social Media (Instagram + Facebook + Pinterest)\nSelling products on social media makes it as convenient as possible for customers to buy. This is also known as social selling and involves connecting your products to a social media platform. \nOn Facebook you can sell via a business Page shop\, setting up a catalogue that connects to your online store and holds information about your inventory. Instagram has a “Shop Now” button\, which you can add to your product posts to sell to people who view your pictures. Pinterest offers Shop the Look Pins which consumers can click on and go directly to your online store. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow to set up a Facebook Shop\nHow to connect your Facebook Shop with your Business Profile Instagram account to create a Shoppable Instagram feed\nHow to create Buyable Pins on Pinterest\nThe most effective types of product images for receiving clicks\n\nThis workshop is for small business owners who want to: \n\nReduce the steps it takes a customer to reach checkout\nExpand their customer pool while increasing customer experience\nStart selling products on social media\n\nRegister for this online workshop to learn how to sell your products on various social media platforms.
URL:https://banyulebusiness.com.au/event/sell-products-on-social-media-2/
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