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X-WR-CALDESC:Events for Banyule Business
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DTSTART;TZID=Australia/Melbourne:20210303T170000
DTEND;TZID=Australia/Melbourne:20210303T190000
DTSTAMP:20260411T093028
CREATED:20201221T165642Z
LAST-MODIFIED:20201221T165642Z
UID:4818-1614790800-1614798000@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101
DESCRIPTION:Social Media Marketing 101\nSocial media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/social-media-marketing-101-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T153000
DTSTAMP:20260411T093028
CREATED:20210112T103012Z
LAST-MODIFIED:20210112T103012Z
UID:4834-1614679200-1614699000@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-9/
LOCATION:Phone/Skype
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T120000
DTSTAMP:20260411T093028
CREATED:20201221T165123Z
LAST-MODIFIED:20201221T165123Z
UID:4816-1614679200-1614686400@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Boost Business with Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T120000
DTEND;TZID=Australia/Melbourne:20210225T140000
DTSTAMP:20260411T093028
CREATED:20201221T164946Z
LAST-MODIFIED:20201221T164946Z
UID:4814-1614254400-1614261600@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:Facebook for Small Business Simplified\nA Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-4/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T100000
DTEND;TZID=Australia/Melbourne:20210225T113000
DTSTAMP:20260411T093028
CREATED:20210120T110623Z
LAST-MODIFIED:20210120T110623Z
UID:4838-1614247200-1614252600@banyulebusiness.com.au
SUMMARY:Business Networking Series
DESCRIPTION:Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. \nIn each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. \nWe will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. \nThursday 25th February 2021 – 10am – 11.30 am – Register here. \nThursday 8th April 2021 – 10am – 11.30 am – Register here \nThursday 20th May 2021 – 10am – 11.30 am – Register here \nThursday 24th June 2021 – 10am – 11.30 am – Register here
URL:https://banyulebusiness.com.au/event/business-networking-series/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T170000
DTEND;TZID=Australia/Melbourne:20210224T190000
DTSTAMP:20260411T093028
CREATED:20201221T164809Z
LAST-MODIFIED:20201221T164809Z
UID:4812-1614186000-1614193200@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Digital Marketing Essentials\nPrioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nRegister for this online workshop to learn how to use digital marketing to drive engagement and sales for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-6/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210223T100000
DTEND;TZID=Australia/Melbourne:20210223T120000
DTSTAMP:20260411T093028
CREATED:20201221T164643Z
LAST-MODIFIED:20201221T164643Z
UID:4810-1614074400-1614081600@banyulebusiness.com.au
SUMMARY:Get Going on Google Analytics
DESCRIPTION:Get Going on Google Analytics\nYour business website is the key to your online success. In order to take full control of its power\, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information\, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness. \nGoogle Analytics offers all the information you need to improve your online business activities. Discover traffic sources\, bounce rates (per source)\, pages visited\, user behaviour\, conversions\, and revenue. This workshop will break down the various analytics so you can understand how to apply the data. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUnderstanding the Google Analytics dashboard\nKey data that can inform your business activities\nApplying the data you discover to enhance your website’s performance\n\nThis online workshop is for small business owners who want to: \n\nSet up Google Analytics on their website\nGain a deeper understanding of what is and is not working on their site\nUse the data provided by Google Analytics to make informed business decisions\n\nRegister for this online workshop to improve your website using Google Analytics!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/get-going-on-google-analytics/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210218T120000
DTEND;TZID=Australia/Melbourne:20210218T140000
DTSTAMP:20260411T093028
CREATED:20201221T164100Z
LAST-MODIFIED:20201221T164100Z
UID:4808-1613649600-1613656800@banyulebusiness.com.au
SUMMARY:Create an Ecommerce Website with Shopify
DESCRIPTION:Create an Ecommerce Website with Shopify\nSetting up an online store with Shopify will save you the time\, money\, and stress of building an e-commerce website from scratch. Shopify is a simple\, user-friendly service for beginners. This workshop will start you off with how to set up an account and choose a template that best suits your business. \nYou will also learn how to add your products\, customise your store\, set up a domain\, and activate your payment processor. Everything you need to know to enable you to confidently press that “Launch Website” button! \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy Shopify is a reliable online store builder for small business\nHow you can customise Shopify templates to suit your brand\nTips to ensure you build a website with a strong UX (user experience)\n\nThis workshop is for small business owners who want to: \n\nBe in control of their own website\nCreate a simple and appealing online store\nBecome familiar with Shopify and set up your own store with confidence\n\nRegister for this online workshop and improve the marketing of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-an-ecommerce-website-with-shopify/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210217T170000
DTEND;TZID=Australia/Melbourne:20210217T190000
DTSTAMP:20260411T093028
CREATED:20201221T162759Z
LAST-MODIFIED:20201221T162759Z
UID:4806-1613581200-1613588400@banyulebusiness.com.au
SUMMARY:How to Create and Plan Content for your Business
DESCRIPTION:How to Create and Plan Content for your Business\nAs a small business\, you’ll never stop creating content. Website copy\, product images\, blog posts\, social media posts\, marketing videos\, event listings\, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning\, creating\, and managing your content. \nThe other option is to outsource your content creation. This can be a sensible\, efficient use of your time and money\, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters\, photographers\, videographers\, designers\, and web developers without breaking the bank. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreate a content plan for your business\nRepurpose content to reduce workload\nUse different types of media to create content\nOutsource content—where to find reliable copywriters?\n\nThis online workshop is for small business owners who want to: \n\nMore effectively attract and engage customers with content\nPlan a content schedule that’s relevant to your audience\nLearn tools and resources to ease the burden of creating content\n\nRegister for this online workshop to discover ways to generate effective content for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/how-to-create-and-plan-content-for-your-business/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210216T100000
DTEND;TZID=Australia/Melbourne:20210216T120000
DTSTAMP:20260411T093028
CREATED:20201221T162601Z
LAST-MODIFIED:20201221T162601Z
UID:4804-1613469600-1613476800@banyulebusiness.com.au
SUMMARY:Engage Real Followers with Instagram
DESCRIPTION:Engage Real Followers with Instagram\nThere’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. \nInstagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Instagram for visual small businesses\nSetting up an appealing Instagram account\nEstablishing a recognisable\, desirable brand—in every post\nGaining a strong\, relevant following\nRules and etiquette—how and how not to behave on Instagram\n\nThis workshop is for small business owners who want to: \n\nStart an Instagram account for their small business\nGrow an Instagram following\nBetter utilise Instagram for their small business\n\nRegister for this online workshop to learn how to use Instagram to boost your business profile and better reach potential customers!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/engage-real-followers-with-instagram-2/
LOCATION:Online
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210211T120000
DTEND;TZID=Australia/Melbourne:20210211T140000
DTSTAMP:20260411T093028
CREATED:20201221T162351Z
LAST-MODIFIED:20201221T162351Z
UID:4802-1613044800-1613052000@banyulebusiness.com.au
SUMMARY:Design Like a Pro With Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\nRegister for this online workshop to learn how to use Canva for your visual marketing!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva-3/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210211T100000
DTEND;TZID=Australia/Melbourne:20210211T120000
DTSTAMP:20260411T093028
CREATED:20210128T121931Z
LAST-MODIFIED:20210128T121931Z
UID:4849-1613037600-1613044800@banyulebusiness.com.au
SUMMARY:COVID-19 Grant Writing Workshop for Banyule businesses
DESCRIPTION:This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. \nThe aims of the session are to: \n• provide practical\, useful and transferable information about how to approach grant writing; \n• encourage you to explore project ideas and clarify point of difference; and \n• provide practical\, useful and transferable information about building budgets for grant applications. \nPlease note: once you have booked into this session\, you will be emailed a calendar invite with a link to the ZOOM meeting. You will need to have access to ZOOM to participate in this workshop. \nProudly presented by grant expert\, Debby Maziarz on behalf of Banyule Council. \nBook Here 
URL:https://banyulebusiness.com.au/event/covid-19-grant-writing-workshop-for-banyule-businesses-4/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T170000
DTEND;TZID=Australia/Melbourne:20210210T190000
DTSTAMP:20260411T093028
CREATED:20201221T162214Z
LAST-MODIFIED:20201221T162214Z
UID:4800-1612976400-1612983600@banyulebusiness.com.au
SUMMARY:Create Marketing Campaigns with Mailchimp
DESCRIPTION:Create Marketing Campaigns with Mailchimp\nEmail marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform\, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? \nDevelop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales\, traffic to your online store\, and authentic customer recommendations. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe significance or email marketing for your small business\nIncorporating email marketing in your digital strategy\nBuilding a targeted email list\nWriting effective subject lines and campaign content\nCreating engaging designs for your campaigns\nRules and etiquette—the dos and don’ts of email marketing\n\nThis workshop is for small business owners who want to: \n\nUnderstand email marketing and its place in small business\nLearn how to create professional email marketing campaigns\nConnect with customers—and stay connected (no unsubscribes!)\n\nRegister for this online workshop to learn how to use email marketing\, engage recipients\, and get value from your audience!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-marketing-campaigns-with-mailchimp-2/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T170000
DTEND;TZID=Australia/Melbourne:20210209T190000
DTSTAMP:20260411T093028
CREATED:20210128T121913Z
LAST-MODIFIED:20210128T121913Z
UID:4847-1612890000-1612897200@banyulebusiness.com.au
SUMMARY:COVID-19 Grant Writing Workshop for Banyule businesses
DESCRIPTION:This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. \nThe aims of the session are to: \n• provide practical\, useful and transferable information about how to approach grant writing; \n• encourage you to explore project ideas and clarify point of difference; and \n• provide practical\, useful and transferable information about building budgets for grant applications. \nPlease note: once you have booked into this session\, you will be emailed a calendar invite with a link to the ZOOM meeting. You will need to have access to ZOOM to participate in this workshop. \nProudly presented by grant expert\, Debby Maziarz on behalf of Banyule Council. \nBook Here 
URL:https://banyulebusiness.com.au/event/covid-19-grant-writing-workshop-for-banyule-businesses-3/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T100000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260411T093028
CREATED:20201221T161914Z
LAST-MODIFIED:20201221T161914Z
UID:4798-1612864800-1612872000@banyulebusiness.com.au
SUMMARY:Get Found on Google with SEO
DESCRIPTION:Get Found on Google with SEO\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/get-found-on-google-with-seo/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210204T120000
DTEND;TZID=Australia/Melbourne:20210204T140000
DTSTAMP:20260411T093028
CREATED:20201221T161549Z
LAST-MODIFIED:20201221T161549Z
UID:4796-1612440000-1612447200@banyulebusiness.com.au
SUMMARY:Simple Steps to Build a Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-a-website-3/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210203T170000
DTEND;TZID=Australia/Melbourne:20210203T190000
DTSTAMP:20260411T093028
CREATED:20201221T161045Z
LAST-MODIFIED:20201221T161045Z
UID:4794-1612371600-1612378800@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101
DESCRIPTION:Social Media Marketing 101\nSocial media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/social-media-marketing-101/
LOCATION:Online 4
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210202T100000
DTEND;TZID=Australia/Melbourne:20210202T153000
DTSTAMP:20260411T093028
CREATED:20210112T102740Z
LAST-MODIFIED:20210112T102740Z
UID:4833-1612260000-1612279800@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-8/
LOCATION:Phone/Skype
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DTSTART;TZID=Australia/Melbourne:20210202T100000
DTEND;TZID=Australia/Melbourne:20210202T140000
DTSTAMP:20260411T093028
CREATED:20201221T160603Z
LAST-MODIFIED:20201221T160603Z
UID:4792-1612260000-1612274400@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Boost Business with Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210128T120000
DTEND;TZID=Australia/Melbourne:20210128T140000
DTSTAMP:20260411T093028
CREATED:20201221T160348Z
LAST-MODIFIED:20201221T160348Z
UID:4790-1611835200-1611842400@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:Facebook for Small Business Simplified\nA Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-3/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210127T100000
DTEND;TZID=Australia/Melbourne:20210127T120000
DTSTAMP:20260411T093028
CREATED:20201221T160132Z
LAST-MODIFIED:20201221T160132Z
UID:4788-1611741600-1611748800@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Digital Marketing Essentials\nPrioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nBOOK NOW 
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-5/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20201203T073000
DTEND;TZID=Australia/Melbourne:20201203T093000
DTSTAMP:20260411T093028
CREATED:20201124T105302Z
LAST-MODIFIED:20201124T105302Z
UID:4757-1606980600-1606987800@banyulebusiness.com.au
SUMMARY:Northern Business Achievement Awards Grand Finale
DESCRIPTION:You are warmly invited to virtually attend the Northern Business Achievement Awards Grand Finale taking place on Thursday 3 December 2020.\n\nWe will be welcoming guest speaker\, Clare Bowditch – musician\, broadcaster\, actor\, entrepreneur and best-selling author – to this event. \nIn 2020\, businesses have faced an incredibly difficult year\, but the persistence and resilience displayed resulted in many achievements. The NBAA celebrates these accomplishments and supports all businesses in our great community. \n\nBanyule nominees include:\n\n\nSealane Group\nUltralift Australia
URL:https://banyulebusiness.com.au/event/northern-business-achievement-awards-grand-finale/
LOCATION:Online 3
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DTSTART;TZID=Australia/Melbourne:20201125T130000
DTEND;TZID=Australia/Melbourne:20201125T153000
DTSTAMP:20260411T093028
CREATED:20201102T095505Z
LAST-MODIFIED:20201102T095505Z
UID:4731-1606309200-1606318200@banyulebusiness.com.au
SUMMARY:Sell Products on Facebook
DESCRIPTION:About this Event\n\n\nThis online workshop “Sell Products on Facebook” is being delivered as part of the ASBAS Digital Solutions program. \n\nEarly registration is now open using the code ASBASBN \n\n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nTo successfully register for this online workshop\, you must fit the eligibility criteria below: \n\nActive ABN\nVictorian For-Profit Business\nUnder 20 employees\nDue to limited spots available\, only one person may register per ABN\n\nPlease note: Participants of the ASBAS Digital Solutions program can access up to 30 contact hours. This include workshops\, webinars\, and mentoring. \n  \nSell Products on Facebook\nCustomers spend a lot of time on Facebook. Use the power of social media to drive your audience to buy your products without even leaving the platform. Allow customers to browse\, share\, and purchase your products. \nIf you want to start selling your products on the Facebook Shop\, this activity-based workshop is for you! Within this session\, our presenter will take you through several activities so you can walk away with tangible outcomes. \nIn this workshop\, you will complete the following activities: \n\nSet up a Facebook Shop\nSet up a product catalogue in preparation for selling\nSet up a simple advertisement to sell a product on Facebook\nBonus: Connect your Facebook Shop to your Instagram account (if relevant)\n\nImportant: To set up a Facebook Shop\, you must already have a Facebook Business Page set up\, and prepare at least one product image\, description\, price\, postage method\, and payment provider. This must be done prior to this workshop. \nRegister for this online workshop to actively set up a Facebook Shop for your business\, adding a product catalogue and preparing your first product ad to start selling.
URL:https://banyulebusiness.com.au/event/sell-products-on-facebook/
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DTSTART;TZID=Australia/Melbourne:20201118T093000
DTEND;TZID=Australia/Melbourne:20201118T113000
DTSTAMP:20260411T093028
CREATED:20200914T153422Z
LAST-MODIFIED:20200914T153422Z
UID:4688-1605691800-1605699000@banyulebusiness.com.au
SUMMARY:Navigating COVID-19 support and opportunities: Keeping your small business on track
DESCRIPTION:Delivered by Business Victoria  \nA workshop that defines the difficulties and issues currently facing sole traders and small business owners. \nThis 2-hour workshop is specifically designed for sole traders and small business owners in metro Melbourne and regional Victoria who are finding it difficult to make ends meet during the COVID-19 restrictions. \nThe workshop will cover the burning issues affecting people working in home-based\, retail\, hospitality and other affected small businesses. The workshop includes: \n• The definition of hardship; applying for benefits and support; trader’s rights under financial hardship; eligibility \n• Managing your business loans\, tenancy rights\, types of providers who can help \n• Employee support and assistance – including wellbeing support\, ways to manage them through this time\, fair work; apprentice and trainee information \n• Superannuation and early release hardship options \n•Government programs and services (local\, state & federal) \n• Opportunities to pursue during COVID – pivoting your business; mentoring\, upskilling\, free online learning opportunities and other helpful resources. \nA Zoom link will be emailed to you 2 days prior to the workshop from business@banyule.vic.gov.au. \nBooking Link : https://bit.ly/34mOA1C
URL:https://banyulebusiness.com.au/event/navigating-covid-19-support-and-opportunities-keeping-your-small-business-on-track/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20201116T110000
DTEND;TZID=Australia/Melbourne:20201116T120000
DTSTAMP:20260411T093028
CREATED:20201109T134339Z
LAST-MODIFIED:20201109T134339Z
UID:4746-1605524400-1605528000@banyulebusiness.com.au
SUMMARY:Success in today’s environment and government grants for food manufacturers
DESCRIPTION:Success in today’s environment and government grants for food manufacturers\nMelbourne’s North Food Group invites you to a webinar to learn about strategies for success in the current environment\, and government grant programs that can help your business achieve its goals. \nGuest speakers from Matthews Steer Accountants and Advisors will provide strategies to help you adapt to change and achieve success in a post-pandemic environment. Topics will include: \n\npreparation for change\nroad to recovery\nwhat success looks like\ngovernment grants and incentives to support manufacturers.\n\nThe presentation will focus on large capital equipment grants for food and beverage manufacturers including the Manufacturing Modernisation Fund (MMF)\, which will offer grants of up to $1 million for investments in new technologies. \n\nApplications for round two of the MMF are opening soon and will be open for a limited time.\n\nSpeakers \n\nNidal Mazloum – Associate\, Business Advisory\, Matthews Steer Accounts and Advisors\nTristan Glennon – Grants Specialist\, Matthews Steer Accounts and Advisors\n\nBOOK TODAY 
URL:https://banyulebusiness.com.au/event/success-in-todays-environment-and-government-grants-for-food-manufacturers/
LOCATION:Webinar
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DTSTART;TZID=Australia/Melbourne:20201111T100000
DTEND;TZID=Australia/Melbourne:20201111T120000
DTSTAMP:20260411T093028
CREATED:20200730T134915Z
LAST-MODIFIED:20200730T134915Z
UID:4550-1605088800-1605096000@banyulebusiness.com.au
SUMMARY:Business Planning Essentials: How to build a roadmap to success
DESCRIPTION:Put your business on the path to long-term success at this essential workshop that takes you step-by-step through the process of building a business plan.\n\n\n\n\n\n\n\n\nDelivered by Small Business Victoria\, in this workshop you will learn how to drive your business forward by mapping out a plan that reveals where your business is at right now\, where you’d like it to be in the future – and most importantly – how to develop a clear vision about what steps to take next\, and the strategies to get you there. \n\nThe workshop will be held online via Zoom. The link and associated documents will emailed on Monday 9 November to registered participants. \n\nBook Now 
URL:https://banyulebusiness.com.au/event/business-planning-essentials-how-to-build-a-roadmap-to-success-2/
LOCATION:Online Workshop
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DTSTART;TZID=Australia/Melbourne:20201110T100000
DTEND;TZID=Australia/Melbourne:20201110T150000
DTSTAMP:20260411T093028
CREATED:20200907T144053Z
LAST-MODIFIED:20200907T144053Z
UID:4673-1605002400-1605020400@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-7/
LOCATION:Phone/Skype
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DTSTART;TZID=Australia/Melbourne:20201029T100000
DTEND;TZID=Australia/Melbourne:20201029T110000
DTSTAMP:20260411T093028
CREATED:20200728T132738Z
LAST-MODIFIED:20200728T132738Z
UID:4532-1603965600-1603969200@banyulebusiness.com.au
SUMMARY:Business Networking Series
DESCRIPTION:Banyule\, Nillumbik and Whittlesea\,Councils\, in collaboration with Prime Solutions Training & Consulting are helping small businesses stay connected virtually and build relationships in a way that meets social distancing guidelines. \nIn each of these networking events selected business will be profiled who have been able to successfully alter their business during the lock-down with amazing results. We will briefly interview each business\, invite you to ask questions and then facilitate two break-out networking sessions designed to help you build connections and relationships with other local businesses. \nYou might just find a new supplier\, customer\, mentor or simply learn something new! There are no expectations and the goal is for you to take some time out from the day-to-day of your business\, learn about our spotlighted business’ success and connect virtually with like-minded people \nMeeting 3 – Hosted by City of Whittlesea \nDate:            Thursday 29th October 2020 – 9.50am for 10am start – 11am\nVirtual meeting room opens at 9.50am.\nWe encourage you to log in prior to 10am to ensure we are set up and ready to go at 10am. \nLocation:     Online via Zoom \nTo Register: Click here. \nYou will receive an email log in details and a link to add the event to your calendar so you don’t forget! \nThere are some conditions….. \n\nYou will need to register\nBecause we will be networking\, we need to know how many people will be participating. If for some reason after you register you can no longer attend\, there is a cancellation button.\nWe ask everyone to participate with a computer or laptop with camera and microphone (laptop with built in is fine)….why?\n\nThis is about connecting with other business owners\, the best way to do this in the current environment is to be able to visually and auditorily connect!  Realistically\, you wouldn’t go to a live networking event with a paper bag over your head and sticky tape over your mouth would you…that would be a bit embarrassing! \nNote: you will need access to the internet\, web camera and headset with microphone to participate. \nThis session is NOT recorded\, you need to be registered to attend.
URL:https://banyulebusiness.com.au/event/banyule-nillumbik-whittlesea-bnw-business-networking-series-3/
LOCATION:Zoom 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201007T130000
DTEND;TZID=Australia/Melbourne:20201007T150000
DTSTAMP:20260411T093028
CREATED:20200824T121413Z
LAST-MODIFIED:20200824T121413Z
UID:4634-1602075600-1602082800@banyulebusiness.com.au
SUMMARY:Where to Start with SEO
DESCRIPTION:Where to Start with SEO\nSearch Engine Optimisation gets talked about as if we all know what it means. Put simply\, it’s a marketing method that increases your website’s visibility in search engine results like Google. If you’re new to SEO\, it’s best to start with the foundations of website setup and keywords. \nIf you want to start implementing SEO for your business\, this activity-based workshop is for you! Within this session\, our presenter will take you through several activities so you can walk away with tangible outcomes. \nIn this workshop\, you will complete the following activities: \n\nPerform a website SEO health check\nResearch keywords specific to your business\nConvert keywords into content for your website\n\n  \nRegister for this online workshop to actively improve the search engine optimisation of your website\, finding targeted keywords and implementing them into your site.\nUse the promo code below when registering\nEBSEO6E \n  \nPlease Note: Delivered via Zoom. Activity-based workshops will not be recorded\, therefore replays will not be available. Recording will not be applicable due to the nature of the workshop being interactive.
URL:https://banyulebusiness.com.au/event/where-to-start-with-seo/
LOCATION:Zoom 2
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201006T100000
DTEND;TZID=Australia/Melbourne:20201006T153000
DTSTAMP:20260411T093028
CREATED:20200729T121542Z
LAST-MODIFIED:20200729T121542Z
UID:4545-1601978400-1601998200@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-6/
LOCATION:Phone/Skype
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