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X-WR-CALDESC:Events for Banyule Business
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200603T140000
DTEND;TZID=Australia/Melbourne:20200603T153000
DTSTAMP:20260404T134134
CREATED:20200518T163449Z
LAST-MODIFIED:20200518T163449Z
UID:4401-1591192800-1591198200@banyulebusiness.com.au
SUMMARY:Gov4U - Advice\, support and grants for small business
DESCRIPTION:Learn about Australian\, Victorian and local government support specific to businesses in Melbourne’s north.\n\n\n\n\n\n\n\n\n\nAre you an entrepreneur\, new business start-up\, or an existing small business looking to grow or embrace new markets in a post-coronavirus world? \nYou are invited to join a webinar with representatives from the Australian and Victorian Governments who will provide with you with the advice and support you need to help with your planning. \nThe webinar will cover: \n\ngrants available\nprograms and advice\ninformation that can help you innovate and become more competitive.\n\nYou’ll hear from expert speakers from AusIndustry\, the Department of Education\, Skills and Employment and Small Business Victoria. \nRepresentatives from Economic Development teams in councils across Melbourne’s north will also be available to let you know about business support and assistance at a local level. \nThe webinar will cover the COVID-19 support measures\, but the main focus of the webinar will be about growing\, innovating and exploring new business opportunities.
URL:https://banyulebusiness.com.au/event/gov4u-advice-support-and-grants-for-small-business/
LOCATION:Webinar 2
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200603T093000
DTEND;TZID=Australia/Melbourne:20200603T110000
DTSTAMP:20260404T134134
CREATED:20200518T165811Z
LAST-MODIFIED:20200518T165811Z
UID:4409-1591176600-1591182000@banyulebusiness.com.au
SUMMARY:MARKETING ON SOCIAL MEDIA DURING A CRISIS
DESCRIPTION:Many of your customers will be on social media during this pandemic\, seeking connection while social distancing. Ensure your accounts reflect up-to-date information on how your business is operating through the lockdown and provide content that is both useful and fun to keep customers engaged. \nIn this workshop you’ll learn: \n\n\nHow to stay relevant on social media in a crisis \n\n\nHow to create engaging content in uncertain times \n\n\nHow to stay on brand if you are closed \n\n\nCreating a social media strategy during a crisis \n\n\nLeveraging off the power of social media during a crisis
URL:https://banyulebusiness.com.au/event/marketing-on-social-media-during-a-crisis/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200602T100000
DTEND;TZID=Australia/Melbourne:20200602T153000
DTSTAMP:20260404T134134
CREATED:20200324T140244Z
LAST-MODIFIED:20200324T140244Z
UID:4286-1591092000-1591111800@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring Service
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time and location specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-service-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200528T100000
DTEND;TZID=Australia/Melbourne:20200528T120000
DTSTAMP:20260404T134134
CREATED:20200508T143037Z
LAST-MODIFIED:20200508T143037Z
UID:4391-1590660000-1590667200@banyulebusiness.com.au
SUMMARY:Enhance Business Efficiency with the Cloud
DESCRIPTION:Enhance Business Efficiency with the Cloud\nCloud computing gives you access to your business data and applications anywhere\, at any time. Vast improvements to connectivity\, lower costs of online storage\, and faster processing now allow solutions to be delivered reliably\, securely\, and easily for a monthly fee. \nDetermine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software\, customer relationship and project management tools. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nBenefits of cloud computing for small business\nFree cloud storage such as Google Drive and Dropbox\nIntegrations to consolidate your data\nWorking remotely using cloud-based applications for mobile\n\nThis workshop is for small business owners who want to: \n\nUnderstand what cloud computing really means\nStreamline their processes and improve accessibility\nWalk away with an increased knowledge of cloud-based applications\n\nRegister for this workshop to learn safe cloud computing for small business.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/enhance-business-efficiency-with-the-cloud/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T130000
DTEND;TZID=Australia/Melbourne:20200527T150000
DTSTAMP:20260404T134134
CREATED:20200508T142834Z
LAST-MODIFIED:20200508T142834Z
UID:4389-1590584400-1590591600@banyulebusiness.com.au
SUMMARY:SEO Foundations for Small Business
DESCRIPTION:SEO Foundations for Small Business\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/seo-foundations-for-small-business-3/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T093000
DTEND;TZID=Australia/Melbourne:20200527T110000
DTSTAMP:20260404T134134
CREATED:20200518T165432Z
LAST-MODIFIED:20200518T165432Z
UID:4406-1590571800-1590577200@banyulebusiness.com.au
SUMMARY:HOW TO KEEP CUSTOMERS DURING COVID-19
DESCRIPTION:Retaining your existing customers will position your small business for a strong recovery from this pandemic. This requires us to be responsive and willing to adjust how we go about marketing and servicing our customers. \nCommunication is key\, so you must be proactive and provide useful and fun content to stay front-of-mind. This is vital to ensure the return business of customers after the lockdown. \nIn this workshop\, we will cover how to: \n\n\nMake your offer relevant\, appropriate and attractive in the new #iso world \n\n\nAdjust your marketing and conversations to be impactful \n\n\nTools and other tactics to help you effectively service your customers with ‘distance’
URL:https://banyulebusiness.com.au/event/how-to-keep-customers-during-covid-19/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200526T110000
DTEND;TZID=Australia/Melbourne:20200526T130000
DTSTAMP:20260404T134134
CREATED:20200508T142636Z
LAST-MODIFIED:20200508T142636Z
UID:4387-1590490800-1590498000@banyulebusiness.com.au
SUMMARY:Profile Building and Networking on LinkedIn
DESCRIPTION:Profile Building and Networking on LinkedIn\nLinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume\, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. \nLinkedIn is a powerful tool. Use it to make new connections\, generate leads\, and build your brand. It’s an effective method of recruiting new talent\, so use it to access qualified job applicants. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of LinkedIn\nBuilding an influential presence\nCreating content to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on LinkedIn\n\nThis workshop is for small business owners who want to: \n\nStart a LinkedIn profile\nGrow their LinkedIn following\nBetter utilise LinkedIn for your small business\n\nRegister for this workshop to learn how to use LinkedIn to get noticed\, build a strong network\, and become a figure of authority in your industry.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/profile-building-and-networking-on-linkedin-2/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200522T093000
DTEND;TZID=Australia/Melbourne:20200522T110000
DTSTAMP:20260404T134134
CREATED:20200518T170548Z
LAST-MODIFIED:20200518T170548Z
UID:4415-1590139800-1590145200@banyulebusiness.com.au
SUMMARY:LET’S TALK: DESIGNING AND LAUNCHING NEW PRODUCTS AND SERVICES
DESCRIPTION:This week’s “Let’s Talk” looks into methods for the short sharp strategies for designing new products and services. This may also include how you could repackage/redeliver an existing service to a new market segment. \nThe session will introduce the concept of a Minimum Viable Product (MVP) and introduce methods for testing whether our customer segments would be willing to purchase our new product or service.
URL:https://banyulebusiness.com.au/event/lets-talk-designing-and-launching-new-products-and-services/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200521T120000
DTEND;TZID=Australia/Melbourne:20200521T140000
DTSTAMP:20260404T134134
CREATED:20200508T142343Z
LAST-MODIFIED:20200508T142343Z
UID:4385-1590062400-1590069600@banyulebusiness.com.au
SUMMARY:Design Like a Pro With Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\nRegister for this online workshop to learn how to use Canva for your visual marketing!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200520T130000
DTEND;TZID=Australia/Melbourne:20200520T150000
DTSTAMP:20260404T134134
CREATED:20200508T141613Z
LAST-MODIFIED:20200508T141613Z
UID:4383-1589979600-1589986800@banyulebusiness.com.au
SUMMARY:Boost Your Website Traffic & Engage Audience through UX
DESCRIPTION:Boost Your Website Traffic & Engage Audience Through UX\nUser Experience (UX) encompasses every interaction a person has with a company\, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate\, checkout abandonment\, and negative reviews. \nThis workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in the right places)\, to a mobile-friendly design with optimised page speed\, good UX is achieved through a combination of factors. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe basic elements of good UX design\nFactors including visual design\, accessibility\, interaction\, and performance\nUsing analytics to pinpoint where you lose customers in their journey\n\nThis workshop is for small business owners who want to: \n\nBoost conversion rates of website visitors into paying customers\nMeet (and exceed) customer expectations\nEnsure every interaction a customer has with your brand is positive\n\nAttend this workshop to increase traffic and engagement through your website’s UX.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/boost-your-website-traffic-engage-audience-through-ux/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200519T130000
DTEND;TZID=Australia/Melbourne:20200519T150000
DTSTAMP:20260404T134134
CREATED:20200508T141354Z
LAST-MODIFIED:20200508T141354Z
UID:4381-1589893200-1589900400@banyulebusiness.com.au
SUMMARY:Content Creation – How to Create and Plan content for your Business
DESCRIPTION:Content Creation – How to Create and Plan content for your Business\nAs a small business\, you’ll never stop creating content. Website copy\, product images\, blog posts\, social media posts\, marketing videos\, event listings\, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning\, creating\, and managing your content. \nThe other option is to outsource your content creation. This can be a sensible\, efficient use of your time and money\, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters\, photographers\, videographers\, designers\, and web developers without breaking the bank. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreate a content plan for your business\nRepurpose content to reduce workload\nUse different types of media to create content\nOutsource content—where to find reliable copywriters?\n\nThis online workshop is for small business owners who want to: \n\nMore effectively attract and engage customers with content\nPlan a content schedule that’s relevant to your audience\nLearn tools and resources to ease the burden of creating content\n\nRegister for this online workshop to discover ways to generate effective content for your small business.
URL:https://banyulebusiness.com.au/event/content-creation-how-to-create-and-plan-content-for-your-business/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200514T130000
DTEND;TZID=Australia/Melbourne:20200514T150000
DTSTAMP:20260404T134134
CREATED:20200508T141003Z
LAST-MODIFIED:20200508T141003Z
UID:4379-1589461200-1589468400@banyulebusiness.com.au
SUMMARY:Social Media & Customer Experience (CX) for Retailers
DESCRIPTION:Social Media & Customer Experience (CX) for Retailers\nCustomer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this. \nIf a customer has had a good experience with your business\, they can share it with the world. Contrastingly\, a poor experience at any point along the customer journey will just as quickly be shared online. \nThe expectation that a business will respond to shared customer experiences is something to treat with caution. The way you convey your brand in these moments\, whether the experience is positive or negative\, is visible to all social media users. Your response can make or break the online reputation of your business. \nRegister for this workshop to learn about social media’s impact on customer experience and how to best navigate it.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/social-media-customer-experience-cx-for-retailers/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200513T130000
DTEND;TZID=Australia/Melbourne:20200513T150000
DTSTAMP:20260404T134134
CREATED:20200508T140512Z
LAST-MODIFIED:20200508T140512Z
UID:4377-1589374800-1589382000@banyulebusiness.com.au
SUMMARY:Creating Smartphone Videos for Small Business
DESCRIPTION:Creating Smartphone Videos for Small Business\nThis workshop will teach you how to make high-quality video using nothing but your smartphone. Perfect for business owners who have struggled to incorporate video into their marketing due to cost and skill barriers. You will leave knowing how to achieve a professional standard of video. \nVideo captures an audience’s attention faster and for longer than any other form of media. It is proven to increase click-through rates\, sales\, and provide exposure for your brand. 90% of users feel that product videos assist in their buying decision process. This workshop will help you better engage potential customers. \nThis workshop is for small business owners who want to: \n\nStart releasing video content for their business\nSave money by creating their own video using a mobile\nLearn about editing apps and how to edit on your phone\nLearn the difference between live video presenting and pre-recorded video\nMore effectively attract and engage customers with video\n\nRegister for this workshop to learn how to captivate audiences and improve conversion with video.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/creating-videos-for-your-marketing/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200512T110000
DTEND;TZID=Australia/Melbourne:20200512T130000
DTSTAMP:20260404T134134
CREATED:20200508T140250Z
LAST-MODIFIED:20200508T140250Z
UID:4373-1589281200-1589288400@banyulebusiness.com.au
SUMMARY:Influence an Audience on Twitter
DESCRIPTION:Influence an Audience on Twitter\nTwitter can be a very powerful tool to observe and engage potential customers. Stay abreast of what your target audience is interested in\, their passions\, their dislikes\, and use that information to keep your business agile. \nFind potential customers using the search function or related hashtags. Connect with your influencers. Monitor your competitors. Join the community of your industry. Be engaging without spamming your audience with your brand. Expand your reach with Twitter ads. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Twitter for small business\nBuilding a professional profile\nTweeting\, liking\, and retweeting to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on Twitter\n\nThis workshop is for small business owners who want to: \n\nStart a Twitter profile\nGrow their Twitter following\nBetter utilise Twitter for your small business\n\nRegister for this workshop to learn how to use Twitter to discover\, engage with\, and convert customers.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/influence-an-audience-on-twitter/
LOCATION:Online Workshop 2
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200506T103000
DTEND;TZID=Australia/Melbourne:20200506T113000
DTSTAMP:20260404T134134
CREATED:20200428T112331Z
LAST-MODIFIED:20200428T112331Z
UID:4351-1588761000-1588764600@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Service Business
DESCRIPTION:Getting Online – Is Now the Right Time for My Business \nCOVID-19 has pulled the rug out from under us all! \nAs a result\, many service based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions service based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on service based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link.
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-service-business/
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200505T103000
DTEND;TZID=Australia/Melbourne:20200505T113000
DTSTAMP:20260404T134134
CREATED:20200428T112605Z
LAST-MODIFIED:20200428T112605Z
UID:4349-1588674600-1588678200@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Product Business
DESCRIPTION:COVID-19 has pulled the rug out from under us all! \nAs a result\, many product based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions product based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on physical product or store front based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link. \n 
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-product-business/
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200430T120000
DTEND;TZID=Australia/Melbourne:20200430T140000
DTSTAMP:20260404T134134
CREATED:20200421T123639Z
LAST-MODIFIED:20200421T123639Z
UID:4333-1588248000-1588255200@banyulebusiness.com.au
SUMMARY:Boosting Business Through Facebook Advertising
DESCRIPTION:This online workshop “Boost Business through Facebook Advertising” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nBoost Business through Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising.
URL:https://banyulebusiness.com.au/event/boosting-business-through-facebook-advertising/
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200429T110000
DTEND;TZID=Australia/Melbourne:20200429T130000
DTSTAMP:20260404T134134
CREATED:20200421T123426Z
LAST-MODIFIED:20200421T123426Z
UID:4332-1588158000-1588165200@banyulebusiness.com.au
SUMMARY:Sell Products on Social Media
DESCRIPTION:This online workshop “Sell Products on Social Media (Instagram + Facebook + Pinterest)” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nSell Products on Social Media (Instagram + Facebook + Pinterest)\nSelling products on social media makes it as convenient as possible for customers to buy. This is also known as social selling and involves connecting your products to a social media platform. \nOn Facebook you can sell via a business Page shop\, setting up a catalogue that connects to your online store and holds information about your inventory. Instagram has a “Shop Now” button\, which you can add to your product posts to sell to people who view your pictures. Pinterest offers Shop the Look Pins which consumers can click on and go directly to your online store. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow to set up a Facebook Shop\nHow to connect your Facebook Shop with your Business Profile Instagram account to create a Shoppable Instagram feed\nHow to create Buyable Pins on Pinterest\nThe most effective types of product images for receiving clicks\n\nThis workshop is for small business owners who want to: \n\nReduce the steps it takes a customer to reach checkout\nExpand their customer pool while increasing customer experience\nStart selling products on social media\n\nRegister for this online workshop to learn how to sell your products on various social media platforms.
URL:https://banyulebusiness.com.au/event/sell-products-on-social-media-2/
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DTSTART;TZID=Australia/Melbourne:20200428T093000
DTEND;TZID=Australia/Melbourne:20200428T113000
DTSTAMP:20260404T134134
CREATED:20200421T123053Z
LAST-MODIFIED:20200421T123053Z
UID:4331-1588066200-1588073400@banyulebusiness.com.au
SUMMARY:Content  That  Keeps You Connected
DESCRIPTION:This online workshop “Content That Keeps You Connected (Creating content as a small business that connects with customers and saves you time)” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nContent That Keeps You Connected (Creating content as a small business that connects with customers and saves you time)\n‘Content is king’ they say\, and you should produce more of it. But it takes time\, and time equals money. So how do we\, as small-business operators\, produce content in a time-effective manner that actually helps product results for your business? \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreating content that actually resonates and connects with your customer base\nThe key to making sure your content stands out rather than add to the ‘noise’\nCost-effective tools you can use to create your content\n\nRegister for this online workshop and improve the content you create your small business!
URL:https://banyulebusiness.com.au/event/content-that-keeps-you-connected/
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DTSTART;TZID=Australia/Melbourne:20200423T103000
DTEND;TZID=Australia/Melbourne:20200423T123000
DTSTAMP:20260404T134134
CREATED:20200421T124030Z
LAST-MODIFIED:20200421T124030Z
UID:4334-1587637800-1587645000@banyulebusiness.com.au
SUMMARY:Engage Real Followers with Instagram
DESCRIPTION:This online workshop “Engage Real Followers with Instagram” is being delivered as part of the ASBAS Digital Solutions program and is available to ASBAS Digital Solutions members in Victoria. \n**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au** \nEngage Real Followers with Instagram\nThere’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. \nInstagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Instagram for visual small businesses\nSetting up an appealing Instagram account\nEstablishing a recognisable\, desirable brand—in every post\nGaining a strong\, relevant following\nRules and etiquette—how and how not to behave on Instagram\n\nThis workshop is for small business owners who want to: \n\nStart an Instagram account for their small business\nGrow an Instagram following\nBetter utilise Instagram for their small business\n\nRegister for this online workshop to learn how to use Instagram to boost your business profile and better reach potential customers.
URL:https://banyulebusiness.com.au/event/engage-real-followers-with-instagram/
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DTSTART;TZID=Australia/Melbourne:20200409T103000
DTEND;TZID=Australia/Melbourne:20200409T123000
DTSTAMP:20260404T134134
CREATED:20200406T091736Z
LAST-MODIFIED:20200406T091736Z
UID:4309-1586428200-1586435400@banyulebusiness.com.au
SUMMARY:Low Cost Marketing Tools for your Small Business
DESCRIPTION:Countless tools exist to assist with your online marketing. Whatever your need\, there is likely a tool to help you: creating high-quality visual content\, optimising landing pages\, reviewing analytics\, managing social media posts\, and much more. \nMany such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing\, including Hootsuite for scheduling and posting on social media\, Canva for creating attractive designs\, and Unsplash for a range of free stock photos. \nHere’s a quick taste of some of the topics discussed: \n\nImprove the quality and reach of your online marketing\nCreate a strong sales funnel to capture interested members of your audience\nBetter analyse the results of your marketing to refine and improve your efforts\n\nThis online workshop is for small business owners who want to: \n\nIncrease their digital literacy by becoming familiar with various marketing tools\nMarket their business more efficiently with online tools\nSave money on expensive marketing methods with low-cost alternatives\n\nRegister for this online workshop to improve your online marketing with low cost tools for your small business.\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/low-cost-marketing-tools-for-your-small-business/
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DTSTART;TZID=Australia/Melbourne:20200408T100000
DTEND;TZID=Australia/Melbourne:20200408T153000
DTSTAMP:20260404T134134
CREATED:20190913T085610Z
LAST-MODIFIED:20190913T085610Z
UID:4127-1586340000-1586359800@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring Service
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella  and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time and location specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-service-2/
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DTSTART;TZID=Australia/Melbourne:20200408T100000
DTEND;TZID=Australia/Melbourne:20200408T120000
DTSTAMP:20260404T134134
CREATED:20200406T091315Z
LAST-MODIFIED:20200406T091315Z
UID:4308-1586340000-1586347200@banyulebusiness.com.au
SUMMARY:Facebook and Instagram E-shop
DESCRIPTION:Expand your business to where your customers spend a lot of time—Facebook. Use the power of this social media behemoth to drive your community to buy your products using the Facebook Shop. This is a simple solution\, provided you have a Facebook Business Page\, and allows customers to browse share\, and purchase your products without leaving Facebook. \nIn order to set up a Facebook Shop\, you will need to have product images\, descriptions\, pricing\, postage\, and payment providers prepared. \nHere’s a quick taste of some of the topics discussed: \n\nSet up a Facebook Shop\nAdd products to your Facebook Shop\nIntegrate with big commerce/Shopify if you have an existing online store\nManage and market your Facebook Shop\n\nShoppable Instagram Feeds are an exciting new Instagram feature. You can tag multiple products in your posts and link directly to your online store\, dramatically reducing the steps a customer takes to reach checkout. How does it work? Shoppable Instagram posts are recognisable by the shopping bag icon in the corner of the image. A customer simply taps on the image and all products for sale within the post will appear. Tapping on a specific product will open a new window\, providing a product description\, price\, and link to your online store. \nThis online workshop will detail how to set up a Shoppable Instagram feed. \nHere’s a quick taste of some of the topics discussed: \n\nHow to connect your Facebook Shop to your Instagram account\nHow to enable your Shoppable Instagram feed\nHow to tag products in your Instagram posts\nThe most effective types of product images for receiving clicks\n\nRegister for this online workshop to start selling products on Facebook & Instagram\, reducing your customer journey and increasing customer experience for your small business.\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/facebook-and-instagram-e-shop/
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DTSTART;TZID=Australia/Melbourne:20200407T093000
DTEND;TZID=Australia/Melbourne:20200407T113000
DTSTAMP:20260404T134134
CREATED:20200406T090628Z
LAST-MODIFIED:20200406T090628Z
UID:4307-1586251800-1586259000@banyulebusiness.com.au
SUMMARY:Tools to Stay Connected
DESCRIPTION:This online session will cover some free and pocket-friendly tools you can use in your business to help you maintain connection and remain front of mind during these challenging times. \nHere’s a quick taste of some of the topics being discussed: \n\nTools you can use to help communicate with your customers\nPrograms to use to help maintain a team while working remotely or separately\nPrograms that have provided price-drops during this period to take advantage of\n\nRegister for this online workshop to learn about what tools you can use for your small business.\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/tools-to-stay-connected/
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DTSTART;TZID=Australia/Melbourne:20191126T073000
DTEND;TZID=Australia/Melbourne:20191126T100000
DTSTAMP:20260404T134134
CREATED:20191107T152403Z
LAST-MODIFIED:20191107T152403Z
UID:4155-1574753400-1574762400@banyulebusiness.com.au
SUMMARY:Local Jobs First - Supplier event
DESCRIPTION:Do you want to learn how your business can participate in Victorian State Government projects? \nThe Victorian Government is hosting an event to help suppliers understand Local Jobs First Policy and the Social Procurement Framework. This is an important first step to participating in public sector projects. Come along to hear presentations from the Local Jobs First Commissioner\, the Industry Capability Network and the Uniforms and Personal Protective Equipment Monitor. \nIn addition\, get an insight into upcoming government projects and hear from a Tier 1 Contractor about a successful project utilising local businesses. The events are being co-hosted by The Office of the Jobs First Commissioner\, the Victorian Government Business Office (VGBO) and the Office of Industry\, Participation and Jobs in the Department of Jobs\, Precincts and Regions (DJPR) and Banyule City Council. \nBe sure to register soon as places are limited. \nPROGRAM OVERVIEW: \n• Local Jobs First Policy\n• Local Jobs First Commissioner\n• Industry Capability Network\n• Social Procurement Framework\n• Uniform and PPE Monitor\n• Major Project Pipeline\n• Case Studies North East Link Project & the New Footscray Hospital \n 
URL:https://banyulebusiness.com.au/event/local-jobs-first-supplier-event/
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DTSTART;TZID=Australia/Melbourne:20191002T173000
DTEND;TZID=Australia/Melbourne:20191002T203000
DTSTAMP:20260404T134134
CREATED:20190215T092431Z
LAST-MODIFIED:20190215T092431Z
UID:3708-1570037400-1570048200@banyulebusiness.com.au
SUMMARY:Create Marketing Campaigns with Mailchimp
DESCRIPTION:Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform\, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? \nDevelop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales\, traffic to your online store\, and authentic customer recommendations. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe significance or email marketing for your small business\nIncorporating email marketing in your digital strategy\nBuilding a targeted email list\nWriting effective subject lines and campaign content\nCreating engaging designs for your campaigns\nRules and etiquette—the dos and don’ts of email marketing\n\nThis workshop is for small business owners who want to: \n\nUnderstand email marketing and its place in small business\nLearn how to create professional email marketing campaigns\nConnect with customers—and stay connected (no unsubscribes!)\n\nThe one-off membership cost of $55 provides you with access to the series of workshops\, mentoring and webinars.
URL:https://banyulebusiness.com.au/event/create-marketing-campaigns-with-mailchimp/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20191001T100000
DTEND;TZID=Australia/Melbourne:20191001T150000
DTSTAMP:20260404T134134
CREATED:20190618T141841Z
LAST-MODIFIED:20190618T141841Z
UID:3970-1569924000-1569942000@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring Service
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. \nSessions are approved by the Economic Development Officer\, Michelle Isherwood and she can be contacted on 9457 9938. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Michelle to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time and location specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-service/
LOCATION:Banyule City Council\, 1 Flintoff Street\, Greensborough\, VIC\, 3088\, Australia
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ORGANIZER;CN="Banyule City Council":MAILTO:business@banyule.vic.gov.au
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DTSTART;TZID=Australia/Melbourne:20190925T173000
DTEND;TZID=Australia/Melbourne:20190925T203000
DTSTAMP:20260404T134134
CREATED:20190215T092240Z
LAST-MODIFIED:20190215T092240Z
UID:3705-1569432600-1569443400@banyulebusiness.com.au
SUMMARY:Profile Building and Networking on LinkedIn
DESCRIPTION:LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume\, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. \nLinkedIn is a powerful tool. Use it to make new connections\, generate leads\, and build your brand. It’s an effective method of recruiting new talent\, so use it to access qualified job applicants. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of LinkedIn\nBuilding an influential presence\nCreating content to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on LinkedIn\n\nThis workshop is for small business owners who want to: \n\nStart a LinkedIn profile\nGrow their LinkedIn following\nBetter utilise LinkedIn for your small business\n\nThe one-off membership cost of $55 provides you with access to the series of workshops\, mentoring and webinars.
URL:https://banyulebusiness.com.au/event/profile-building-and-networking-on-linkedin/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20190911T093000
DTEND;TZID=Australia/Melbourne:20190911T123000
DTSTAMP:20260404T134134
CREATED:20190215T091803Z
LAST-MODIFIED:20190215T091803Z
UID:3699-1568194200-1568205000@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20190904T093000
DTEND;TZID=Australia/Melbourne:20190904T123000
DTSTAMP:20260404T134134
CREATED:20190215T091620Z
LAST-MODIFIED:20190215T091620Z
UID:3695-1567589400-1567600200@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nThe one-off membership cost of $55 provides you with access to the series of workshops\, mentoring and webinars.
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-2/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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