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X-WR-CALDESC:Events for Banyule Business
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210422T120000
DTEND;TZID=Australia/Melbourne:20210422T140000
DTSTAMP:20260404T090435
CREATED:20210323T110149Z
LAST-MODIFIED:20210323T110149Z
UID:4936-1619092800-1619100000@banyulebusiness.com.au
SUMMARY:How To: Run an Online Event with Eventbrite
DESCRIPTION:If you’re delivering an event\, in-person or virtual\, Eventbrite is a free online ticketing service that will allow you to browse\, create\, and promote it. Set up an event organiser profile\, create events with your prepared banner image and event description\, and personalise your ticketing information\, order form\, email reminders\, and more. This workshop will show participants how to set up an event on Eventbrite. \nCome along to this workshop and get a behind-the-scenes look at setting up Eventbrite to run your next event. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe pros and cons of this platform\nHow to set up an event\nTips to get the most out of this platform for your event\n\nRegister for this online workshop to get your head around using the Eventbrite platform.
URL:https://banyulebusiness.com.au/event/how-to-run-an-online-event-with-eventbrite/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210422T100000
DTEND;TZID=Australia/Melbourne:20210422T120000
DTSTAMP:20260404T090435
CREATED:20210415T084829Z
LAST-MODIFIED:20210415T084829Z
UID:4960-1619085600-1619092800@banyulebusiness.com.au
SUMMARY:COVID-19 Grant Writing Workshop for Banyule businesses
DESCRIPTION:This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. \nThe aims of the session are to: \n• provide practical\, useful and transferable information about how to approach grant writing; \n• encourage you to explore project ideas and clarify point of difference; and \n• provide practical\, useful and transferable information about building budgets for grant applications. \nPlease note: once you have booked into this session\, you will be emailed a calendar invite with a link to the ZOOM meeting. You will need to have access to ZOOM to participate in this workshop. \nProudly presented by grant expert\, Debby Maziarz on behalf of Banyule Council. \nBook Here 
URL:https://banyulebusiness.com.au/event/covid-19-grant-writing-workshop-for-banyule-businesses-5/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210421T170000
DTEND;TZID=Australia/Melbourne:20210421T190000
DTSTAMP:20260404T090435
CREATED:20210323T110000Z
LAST-MODIFIED:20210323T110000Z
UID:4934-1619024400-1619031600@banyulebusiness.com.au
SUMMARY:Trending Social Media Platforms: TikTok and Clubhouse
DESCRIPTION:TikTok is used primarily by people aged 16-24 and it’s all about fun and visually addictive content. It’s a great way to show another side of your brand\, build a niche community\, and target a younger generation of buyers. To be successful in this space\, find creative ways to post and engage. With the right strategy\, you can use TikTok to grow your business. \nClubhouse is an invite-only\, audio-based social media app that allows users to listen in on live conversations\, interviews\, and discussions. It offers the opportunity to connect with others in your industry\, as well as to network with business leaders. Beyond the mentorship potential\, you can also use it to become a thought leader yourself. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nAn understanding of both apps\nExamples of how people are using them for business\nHow to develop a strategy for both TikTok and Clubhouse for your business\n\n  \nRegister for this online workshop to understand these trending social media platforms and whether your business would benefit from establishing a presence.
URL:https://banyulebusiness.com.au/event/trending-social-media-platforms-tiktok-and-clubhouse/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210420T100000
DTEND;TZID=Australia/Melbourne:20210420T120000
DTSTAMP:20260404T090435
CREATED:20210323T105747Z
LAST-MODIFIED:20210323T105747Z
UID:4932-1618912800-1618920000@banyulebusiness.com.au
SUMMARY:The Power of Consumers
DESCRIPTION:If you want to cut through all the marketing noise to get noticed and build a sustainable business\, then let your customers guide your marketing strategy. Learn how to identify who your ideal customer is. Find out how to determine what matters most to them\, what media they consume\, where they are and how you can help. \nTake those insights and apply them to shape your branding and messaging. Transform every interaction your customers have with your business into one that delights. Learn the process to amplify that delight into one of the most powerful and cost-effective marketing tactics. This workshop provides practical tools to understand your target market and improve the effectiveness of your marketing to increase your business revenue. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUnderstand the value of placing your customers at the heart of your marketing strategy\nClearly identify your ideal client with a seven-step process\nGet the detailed blueprint on how to discover what matters to your clients\, what brands appeal\, what media they consume and what words and images to use. No more guesswork required\nAdopt a formulaic process that takes those insights and brings them to life in your marketing strategy in a way that delights your target audience at every interaction\nTurn your customers into raving fans- a five point framework\n\nRegister for this online workshop to better understand the power of customers and how that can shape your marketing strategy.
URL:https://banyulebusiness.com.au/event/the-power-of-consumers/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210415T120000
DTEND;TZID=Australia/Melbourne:20210415T140000
DTSTAMP:20260404T090435
CREATED:20210323T105028Z
LAST-MODIFIED:20210323T105028Z
UID:4930-1618488000-1618495200@banyulebusiness.com.au
SUMMARY:How To: Learn the Ins and Outs of CRM
DESCRIPTION:How To: Learn the Ins and Outs of CRM\nCustomer Relationship Management software helps small businesses engage and build relationships with customers. It’s a central program to manage your customers’ data and document their touchpoints with your business. Many factors can influence which CRM is right for your business\, including cost\, usability\, functionality\, and how well it integrates with other popular programs. \n  \nThis workshop will walk through the most common CRMs for small business so you can understand the pros\, cons\, features\, and tools of each\, and gain clearer understanding of what your business needs from a CRM. \n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/how-to-learn-the-ins-and-outs-of-crm/
LOCATION:VIC
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210414T170000
DTEND;TZID=Australia/Melbourne:20210414T190000
DTSTAMP:20260404T090435
CREATED:20210323T104839Z
LAST-MODIFIED:20210323T104839Z
UID:4928-1618419600-1618426800@banyulebusiness.com.au
SUMMARY:Safeguarding your Business From Unpredictable Events
DESCRIPTION:Safeguarding your Business from Unpredictable Events\nA smart business is one that plans and can adapt to unpredictability. Planning for contingency gives you the ability to respond effectively in a crisis—a critical factor in the continuation of a business. Developing comprehensive plans is an important starting point. From there\, you can analyse your business model and determine whether it would look different in regular operation versus an unexpected event such as bushfire or community lockdown. \nThis workshop will outline some steps you can take to safeguard your business in such circumstances. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe types of events to plan for\nDeveloping a plan and what to plan for\nHow to measure the risk in your business and actions to take\n\n  \nRegister for this online workshop to cover contingency and crisis planning for you and your business.
URL:https://banyulebusiness.com.au/event/safeguarding-your-business-from-unpredictable-events/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210413T100000
DTEND;TZID=Australia/Melbourne:20210413T120000
DTSTAMP:20260404T090435
CREATED:20210323T104618Z
LAST-MODIFIED:20210323T104618Z
UID:4926-1618308000-1618315200@banyulebusiness.com.au
SUMMARY:Establish your Business Values
DESCRIPTION:Establish your Business Values\nWhat does your business stand for? Many businesses and corporations have a generic list of “business values” including terms like Respectful\, Inclusive\, Excellence – they’re bland\, sometimes meaningless or even dishonest. But done well and honestly\, business values can set you apart from your competition\, can serve as compass points for decision making and can create an identity you and your employees can rally around. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of having clear business values\nHow to identify and articulate a unique set of values for your business\nSetting yourself up to be accountable to your business values\n\n  \nRegister for this online workshop to establish accurate and empowering business values.
URL:https://banyulebusiness.com.au/event/establish-your-business-values/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210408T120000
DTEND;TZID=Australia/Melbourne:20210408T140000
DTSTAMP:20260404T090435
CREATED:20210323T104439Z
LAST-MODIFIED:20210323T104439Z
UID:4924-1617883200-1617890400@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nRegister for this online workshop to learn how to use digital marketing to drive engagement and sales for your small business!
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-7/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210408T100000
DTEND;TZID=Australia/Melbourne:20210408T113000
DTSTAMP:20260404T090435
CREATED:20210120T110840Z
LAST-MODIFIED:20210120T110840Z
UID:4840-1617876000-1617881400@banyulebusiness.com.au
SUMMARY:Business Networking Series
DESCRIPTION:Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. \nFor the April BNW Virtual Networking Event we shine the spotlight on Christine Williams\, Founder of Smarter Property Investing\, based in the City of Whittlesea. \nChristine Williams and her team help Australian investors maximise wealth through residential real estate. In 2016 she was a Finder.com finalist for Innovator of the Year and in 2018 was voted as a Top 10 Property Specialist in Australia by The Property Investor Magazine. \nWhilst Christine has a strong real estate background\, her business Smarter Property Investing is only six years old. In the early days Christine had limited resources to market her business and because of her industry\, often experienced long lag times between initial interactions with a prospect to securing them as a client. \nChristine will be sharing a simple concept that she has used in her business to generate more sales and how it\, with a little effort\, could generate more sales for your business too. \nIn each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. \nWe will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. \nThursday 8 April 2021 – 10am – 11.30 am – Register here \nThursday 20 May 2021 – 10am – 11.30 am – Register here \nThursday 24 June 2021 – 10am – 11.30 am – Register here
URL:https://banyulebusiness.com.au/event/business-networking-series-2/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210407T170000
DTEND;TZID=Australia/Melbourne:20210407T190000
DTSTAMP:20260404T090435
CREATED:20210323T104316Z
LAST-MODIFIED:20210323T104316Z
UID:4922-1617814800-1617822000@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-5/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210406T100000
DTEND;TZID=Australia/Melbourne:20210406T153000
DTSTAMP:20260404T090435
CREATED:20210225T145508Z
LAST-MODIFIED:20210225T145508Z
UID:4876-1617703200-1617723000@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:he City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-10/
LOCATION:Phone/Skype
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DTSTART;TZID=Australia/Melbourne:20210406T100000
DTEND;TZID=Australia/Melbourne:20210406T120000
DTSTAMP:20260404T090435
CREATED:20210323T104117Z
LAST-MODIFIED:20210323T104117Z
UID:4920-1617703200-1617710400@banyulebusiness.com.au
SUMMARY:Social Media 101
DESCRIPTION:Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!
URL:https://banyulebusiness.com.au/event/social-media-101/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T120000
DTEND;TZID=Australia/Melbourne:20210401T140000
DTSTAMP:20260404T090435
CREATED:20210323T103937Z
LAST-MODIFIED:20210323T103937Z
UID:4918-1617278400-1617285600@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising-3/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210331T170000
DTEND;TZID=Australia/Melbourne:20210331T190000
DTSTAMP:20260404T090435
CREATED:20210303T094543Z
LAST-MODIFIED:20210303T094543Z
UID:4901-1617210000-1617217200@banyulebusiness.com.au
SUMMARY:Engage Real Followers on Instagram
DESCRIPTION:Engage Real Followers with Instagram\nThere’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. \nInstagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Instagram for visual small businesses\nSetting up an appealing Instagram account\nEstablishing a recognisable\, desirable brand—in every post\nGaining a strong\, relevant following\nRules and etiquette—how and how not to behave on Instagram\n\n  \nThis workshop is for small business owners who want to: \n\nStart an Instagram account for their small business\nGrow an Instagram following\nBetter utilise Instagram for their small business\n\n  \nRegister for this online workshop to learn how to use Instagram to boost your business profile and better reach potential customers!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/engage-real-followers-on-instagram-2/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210330T100000
DTEND;TZID=Australia/Melbourne:20210330T120000
DTSTAMP:20260404T090435
CREATED:20210303T094421Z
LAST-MODIFIED:20210303T094421Z
UID:4899-1617098400-1617105600@banyulebusiness.com.au
SUMMARY:How to Build a Community Online and Offline
DESCRIPTION:How to Build an Online Community Online and Offline\nBuilding a rich and loyal community can be the backbone of marketing success for a small business. Customer communities can be used to familiarise prospective customers with your products or services\, increase trust in your brand\, and build a stronger personal relationship with your existing customers. Understanding why you’re building a community from the outset\, and how to best foster it\, will keep the group focussed and in alignment with your business goals. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow community can be used to help grow your business – and what kind of business it might suit\nWhat is needed to build a community\nPlatforms and tools to help you grow and manage a community.\n\n  \nThis workshop aims to give you the direction you need to build and foster your own community of customers both on and offline. \n  \nRegister for this online workshop to build your own community.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/how-to-build-a-community-online-and-offline/
LOCATION:Online 4
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210325T120000
DTEND;TZID=Australia/Melbourne:20210325T140000
DTSTAMP:20260404T090435
CREATED:20210303T094114Z
LAST-MODIFIED:20210303T094114Z
UID:4895-1616673600-1616680800@banyulebusiness.com.au
SUMMARY:Business Goals and Budgets for Going Online
DESCRIPTION:Business Goals and Budgets for Going Online\nYou want to take your business online—but what are your goals? And how much does it cost? Understand the key components of a smart digital strategy and how much to budget to achieve each goal. \nThis workshop will help you plan for taking your business online. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhat are your set up costs\, maintenance and hosting expenses\nBasics of a lean digital strategy that can be scaled\nThe pros and cons of DIY vs getting a professional to assist.\n\n  \nThis practical session aims to debunk any fears you might have about getting yourself online and succeeding. \n  \nRegister for this online workshop to gain an understanding of the strategy and costs involved in taking your business online.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/business-goals-and-budgets-for-going-online/
LOCATION:Online 4
ATTACH;FMTTYPE=:
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DTSTART;TZID=Australia/Melbourne:20210324T170000
DTEND;TZID=Australia/Melbourne:20210324T190000
DTSTAMP:20260404T090435
CREATED:20210303T093935Z
LAST-MODIFIED:20210303T093935Z
UID:4893-1616605200-1616612400@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Brand New You
DESCRIPTION:Elevate Your Branding: Brand New You\nThis workshop will help you develop a strong personal brand; one that communicates your brand values\, mission and bigger vision to the world with integrity and authenticity. \nLearn the process for defining the key aspects of your personal brand that will make an impact on growing your audience and the strategy for applying this throughout all areas of your business. The aim? To help you build expertise\, credibility\, community and elevate your personal brand. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : An overview and examples on strong personal brands from various industries\nHow a strong personal brand can grow your business or be used to promote a service or product\nExercise: Defining your personal brand vision and mission\nExercise: Defining your personal brand values\nPractices\, must dos and strategies on how to apply your personal brand values\, vision\, passions and mission in your branding\n\n\nfor cultivating authenticity\nfor building trust on your website\nfor building credibility online via social media\nfor a strong product or serviced based offering\nfor creating strong networks and communities\n\n\nExercise: Determining clear next steps and key actions that are aligned with your personal brand\n\n  \nRegister for this online workshop to elevate your personal brand.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/elevate-your-branding-brand-new-you/
LOCATION:Online 4
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210323T100000
DTEND;TZID=Australia/Melbourne:20210323T120000
DTSTAMP:20260404T090435
CREATED:20210303T094249Z
LAST-MODIFIED:20210303T094249Z
UID:4897-1616493600-1616500800@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Finding Your Brand Voice
DESCRIPTION:Elevate Your Branding: Finding Your Brand Voice\nWhen it comes to building trust\, connection and recognition\, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define\, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd. \nWe will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : How effective branding and brand personality is conveyed via brand voice\, brand messaging\nExamples of businesses that have a unique brand voice and brand personality\nWhat this means for brands when it comes to building trust\, connection\, awareness and recognition\nExercise: Defining your brand personality and voice\n\n\nHow your brand makes others feel\nHow your customers describe your brand\nHow you want customers to describe your voice\nWhat makes your voice\, personality and brand different\n\n\nPractices\, must dos and strategies on how to apply your brand voice and personality to your business\n\n\n\n\nIn your copy\, your content\, look and feel\, typography\nDoubling down on the things that make you different\n\n\n\n  \nRegister for this online workshop to find your brand voice and brand personality.\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/elevate-your-branding-finding-your-brand-voice/
LOCATION:Online 4
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210318T120000
DTEND;TZID=Australia/Melbourne:20210318T140000
DTSTAMP:20260404T090435
CREATED:20210303T093700Z
LAST-MODIFIED:20210303T093700Z
UID:4891-1616068800-1616076000@banyulebusiness.com.au
SUMMARY:Digital Business Trends in 2021
DESCRIPTION:Digital Business Trends in 2021\nCOVID-19 has fundamentally changed consumer behaviour and changed the way people do business. The long-lasting impact remains to be seen\, but certain aspects of the next normal have settled. This workshop will look at current and predicted business and consumer trends to help you get the most business out of 2021. \nFrom a digital marketing standpoint\, small businesses are in a great position to capitalise on new opportunities and transform their business. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUsing your social media more productively\nCreating live interactions digitally to keep your customers engaged\nWorking with a remote workforce\n\n  \nThis session aims to guide participants through new approaches to support their business in 2021 and beyond. \n  \nRegister for this online workshop to make the most of new opportunities in 2021.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/digital-business-trends-in-2021/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210317T170000
DTEND;TZID=Australia/Melbourne:20210317T190000
DTSTAMP:20260404T090435
CREATED:20210303T093532Z
LAST-MODIFIED:20210303T093532Z
UID:4889-1616000400-1616007600@banyulebusiness.com.au
SUMMARY:Create Email Campaigns with Mailchimp
DESCRIPTION:Create Marketing Campaigns with Mailchimp\nEmail marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform\, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? \nDevelop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales\, traffic to your online store\, and authentic customer recommendations. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe significance or email marketing for your small business\nIncorporating email marketing in your digital strategy\nBuilding a targeted email list\nWriting effective subject lines and campaign content\nCreating engaging designs for your campaigns\nRules and etiquette—the dos and don’ts of email marketing\n\n  \nThis workshop is for small business owners who want to: \n\nUnderstand email marketing and its place in small business\nLearn how to create professional email marketing campaigns\nConnect with customers—and stay connected (no unsubscribes!)\n\n  \nRegister for this online workshop to learn how to use email marketing\, engage recipients\, and get value from your audience!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/create-email-campaigns-with-mailchimp/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210316T100000
DTEND;TZID=Australia/Melbourne:20210316T120000
DTSTAMP:20260404T090435
CREATED:20210303T093350Z
LAST-MODIFIED:20210303T093350Z
UID:4887-1615888800-1615896000@banyulebusiness.com.au
SUMMARY:Get Found on Google with SEO
DESCRIPTION:Get Found on Google with SEO\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\n  \nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\n  \nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/get-found-on-google-with-seo-2/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210311T120000
DTEND;TZID=Australia/Melbourne:20210311T140000
DTSTAMP:20260404T090435
CREATED:20210303T093147Z
LAST-MODIFIED:20210303T093147Z
UID:4885-1615464000-1615471200@banyulebusiness.com.au
SUMMARY:Get Your Business Focus Back in 2021
DESCRIPTION:Get Your Business Focus Back in 2021\nIf 2020 stole your focus\, it’s time to get it back! Be inspired and motivated by all the things you can achieve with your business this year\, focussing on achievable and measurable successes. Let’s step away from feeling overwhelmed by how the small business landscape has changed\, and instead reframe these changes to see the opportunities now available to you. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIdentifying priorities and what is important to your business\nHow to seek out inspiration and get your mojo back\nWhat are opportunities for growth and how to seek them out\n\n  \nThis session aims to guide participants through new approaches to support their business in 2021 and beyond. \n  \nRegister for this online workshop to get your focus back in 2021.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/get-your-business-focus-back-in-2021/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210310T170000
DTEND;TZID=Australia/Melbourne:20210310T190000
DTSTAMP:20260404T090435
CREATED:20210303T093001Z
LAST-MODIFIED:20210303T093001Z
UID:4883-1615395600-1615402800@banyulebusiness.com.au
SUMMARY:Elevate Your Branding: Visual Basics for Beginners
DESCRIPTION:Elevate Your Branding: Visual Basics for Beginners\nMake that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours\, typography\, logo\, layout\, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nIntro : An overview of the essential elements that make up a cohesive visual brand identity\nWhy cohesive branding is important for growing your business\, building trust and communicating effectively\nExamples of strong brand identities\nCrafting a visual brand identity\n\n\nStarting with your brand personality & values\nBranding with your best customer in mind\nBringing this out visually in a mood board\nDeconstructing your moodboard into the different essentials\n\n\nMust dos\, tips and best practice for the branding essentials\n\n\nLogo – how to apply to your website\, social media\nColour palette – how to create a strong brand palette\nTypography – the 4 levels of typography and resources\nImagery\, texture – how to select the right photography\nLayout – spacing and working with all the elements\n\n  \nRegister for this online workshop to elevate your branding with the visual basics.\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/elevate-your-branding-visual-basics-for-beginners/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210309T100000
DTEND;TZID=Australia/Melbourne:20210309T120000
DTSTAMP:20260404T090435
CREATED:20210303T092820Z
LAST-MODIFIED:20210303T092820Z
UID:4881-1615284000-1615291200@banyulebusiness.com.au
SUMMARY:Design Like a Pro with Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \n  \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\n  \nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\n  \nRegister for this online workshop to learn how to use Canva for your visual marketing!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva-4/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210304T120000
DTEND;TZID=Australia/Melbourne:20210304T140000
DTSTAMP:20260404T090435
CREATED:20210303T092618Z
LAST-MODIFIED:20210303T092618Z
UID:4879-1614859200-1614866400@banyulebusiness.com.au
SUMMARY:Simple Steps to Build Your Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **\n  \nPlease note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-your-website/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210304T120000
DTEND;TZID=Australia/Melbourne:20210304T140000
DTSTAMP:20260404T090435
CREATED:20201221T165806Z
LAST-MODIFIED:20201221T165806Z
UID:4820-1614859200-1614866400@banyulebusiness.com.au
SUMMARY:Simple Steps to Build a Website
DESCRIPTION:Simple Steps to Build a Website\nWebsites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to: \n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this online workshop to learn how to approach building your own website for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/simple-steps-to-build-a-website-4/
LOCATION:Online 4
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210303T170000
DTEND;TZID=Australia/Melbourne:20210303T190000
DTSTAMP:20260404T090435
CREATED:20201221T165642Z
LAST-MODIFIED:20201221T165642Z
UID:4818-1614790800-1614798000@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101
DESCRIPTION:Social Media Marketing 101\nSocial media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this online workshop to take advantage of social media and improve the online reach of your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/social-media-marketing-101-2/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T153000
DTSTAMP:20260404T090435
CREATED:20210112T103012Z
LAST-MODIFIED:20210112T103012Z
UID:4834-1614679200-1614699000@banyulebusiness.com.au
SUMMARY:Free Small Business Mentoring
DESCRIPTION:The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Due to the regulations implemented as a result of COVID-19\, this session will be held remotely either via the phone or online. \nSessions are approved by the Economic Development Officer\, Daniela Parisella and she can be contacted on 9455 8820. \nSmall Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. \nIf all sessions are filled please contact Daniela to discuss further options. \n* PLEASE NOTE – bookings for these FREE mentoring sessions are ONLY redeemable at the time specified.
URL:https://banyulebusiness.com.au/event/free-small-business-mentoring-9/
LOCATION:Phone/Skype
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DTSTART;TZID=Australia/Melbourne:20210302T100000
DTEND;TZID=Australia/Melbourne:20210302T120000
DTSTAMP:20260404T090435
CREATED:20201221T165123Z
LAST-MODIFIED:20201221T165123Z
UID:4816-1614679200-1614686400@banyulebusiness.com.au
SUMMARY:Boost Business with Facebook Advertising
DESCRIPTION:Boost Business with Facebook Advertising\nFacebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform\, intrigue\, and offer incentives to followers—and then take that engagement beyond page posts by advertising. \nDon’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market\, budget\, and the duration of the ad. After your advertisement has ended\, you can view analytics to understand user behaviour and engagement. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nHow Facebook advertising works\nSetting up an effective Facebook ad\nTracking your ad’s success\nThe do’s and don’ts of Facebook advertising\n\nThis workshop is for small business owners who want to: \n\nMake the most of Facebook’s advertising capabilities\nIncrease traffic\, leads\, and sales by setting up their own targeted Facebook ads\n\nRegister for this online workshop to learn how to build custom audiences for your small business using Facebook advertising!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/boost-business-with-facebook-advertising-2/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210225T120000
DTEND;TZID=Australia/Melbourne:20210225T140000
DTSTAMP:20260404T090435
CREATED:20201221T164946Z
LAST-MODIFIED:20201221T164946Z
UID:4814-1614254400-1614261600@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:Facebook for Small Business Simplified\nA Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!\n\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-4/
LOCATION:Online 4
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