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X-WR-CALDESC:Events for Banyule Business
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UID:3250-1536166800-1536177600@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a flurry of activity. Done wrong\, it’s a waste of time and money. \nThis accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss:\n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective digital marketing strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexplored opportunities\n\nThis workshop is for small business owners who want to:\n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nRegister for this workshop to learn how to use digital marketing to drive engagement and sales for your business. \n\n\n\n\n\n\n\n\n\n\n\n\n\nHow it works: \n\nPurchase a $25 Standard Ticket to attend this workshop\nPurchase a $55 Premium Ticket to attend all 4 workshops in the Greensborough Series\n\nASBAS Digital Solutions Greensborough Series \n* Digital Marketing Essentials – 5th September 2018\n* Simple Steps to Build Your Website – 12th September 2018\n* SEO Foundations for Small Business – 19th September 2018\n* Social Media Marketing 101 – 26th September 2018 \nFor all enquiries contact the Melbourne Innovation Centre on 03 9490 1402
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials/
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DTSTART;TZID=Australia/Melbourne:20180912T093000
DTEND;TZID=Australia/Melbourne:20180912T123000
DTSTAMP:20180815T153842Z
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UID:3254-1536744600-1536755400@banyulebusiness.com.au
SUMMARY:Simple Steps to Building a Website
DESCRIPTION:Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need\, so without a website\, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. \nThis workshop will guide you through a digital strategy and details for creating a basic WordPress website. \nHere’s a quick taste of some of the topics we’ll discuss:\n\nWhere and how to buy a domain name and website hosting\nStructuring a basic website for easy user navigation\nThe power of content builders/content management systems\nHow to use open-source website builders such as WordPress\n\nThis workshop is for small business owners who want to:\n\nCreate a basic website or update their existing site\nDevelop their online presence\nWalk away with a better understanding of the process required to build their own website\n\nRegister for this workshop to learn how to approach building your own website for your business. \nBOOKINGS ARE ESSENTIAL \nHow it works: \n\nPurchase a $25 Standard Ticket to attend this workshop\nPurchase a $55 Premium Ticket to attend all 4 workshops in the Series ( Contact the Melbourne Innovation Centre)\n\nASBAS Digital Solutions Greensborough Series \n* SEO Foundations for Small Business – 19th September 2018\n* Social Media Marketing 101 – 26th September 2018
URL:https://banyulebusiness.com.au/event/simple-steps-to-building-a-website/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20180919T093000
DTEND;TZID=Australia/Melbourne:20180919T123000
DTSTAMP:20180815T154053Z
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LAST-MODIFIED:20180815T154053Z
UID:3257-1537349400-1537360200@banyulebusiness.com.au
SUMMARY:SEO Foundations for Small Business
DESCRIPTION:Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss:\n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to:\n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your business. \n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/seo-foundations-for-small-business/
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DTSTART;TZID=Australia/Melbourne:20180926T170000
DTEND;TZID=Australia/Melbourne:20180926T200000
DTSTAMP:20180815T154419Z
CREATED:20180815T154419Z
LAST-MODIFIED:20180815T154419Z
UID:3260-1537981200-1537992000@banyulebusiness.com.au
SUMMARY:Social Media Marketing 101 for Small Business
DESCRIPTION:Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step\, but this workshop will teach you the ins-and-outs of posting\, connecting\, and managing your social media accounts. \nLearn which social media platforms are best for finding your target audience\, the intricacies of each channel for business\, and how to increase brand loyalty and boost web traffic. \nHere’s a quick taste of some of the topics we’ll discuss:\n\nWhy social media is important for small business\nWhich platforms will drive the most customers to your small business\nCreating a content distribution strategy to maintain a consistent brand\nUtilising social media management tools to schedule posts and analyse performance\n\nThis workshop is for small business owners who want to:\n\nLearn about the various social media platforms (Facebook\, Twitter\, Instagram\, etc)\nCreate and optimise social media profiles/pages for their small business\nWalk away with practical knowledge and the confidence to use social media!\n\nRegister for this workshop to take advantage of social media and improve the online reach of your business! \n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/social-media-marketing-101-for-small-business/
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