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DTSTART;TZID=Australia/Melbourne:20190904T093000
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UID:3695-1567589400-1567600200@banyulebusiness.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nThe one-off membership cost of $55 provides you with access to the series of workshops\, mentoring and webinars.
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-2/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20190911T093000
DTEND;TZID=Australia/Melbourne:20190911T123000
DTSTAMP:20190215T091803Z
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UID:3699-1568194200-1568205000@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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DTSTART;TZID=Australia/Melbourne:20190925T173000
DTEND;TZID=Australia/Melbourne:20190925T203000
DTSTAMP:20190215T092240Z
CREATED:20190215T092240Z
LAST-MODIFIED:20190215T092240Z
UID:3705-1569432600-1569443400@banyulebusiness.com.au
SUMMARY:Profile Building and Networking on LinkedIn
DESCRIPTION:LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume\, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. \nLinkedIn is a powerful tool. Use it to make new connections\, generate leads\, and build your brand. It’s an effective method of recruiting new talent\, so use it to access qualified job applicants. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of LinkedIn\nBuilding an influential presence\nCreating content to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on LinkedIn\n\nThis workshop is for small business owners who want to: \n\nStart a LinkedIn profile\nGrow their LinkedIn following\nBetter utilise LinkedIn for your small business\n\nThe one-off membership cost of $55 provides you with access to the series of workshops\, mentoring and webinars.
URL:https://banyulebusiness.com.au/event/profile-building-and-networking-on-linkedin/
LOCATION:Melbourne Innovation Centre\, Building B\, 61 Civic Drive\, Greensborough\, VIC\, 3088\, Australia
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