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X-WR-CALNAME:Banyule Business
X-ORIGINAL-URL:https://banyulebusiness.com.au
X-WR-CALDESC:Events for Banyule Business
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TZID:Australia/Melbourne
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DTSTART:20190406T160000
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200505T103000
DTEND;TZID=Australia/Melbourne:20200505T113000
DTSTAMP:20200428T112605Z
CREATED:20200428T112605Z
LAST-MODIFIED:20200428T112605Z
UID:4349-1588674600-1588678200@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Product Business
DESCRIPTION:COVID-19 has pulled the rug out from under us all! \nAs a result\, many product based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions product based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on physical product or store front based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link. \n 
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-product-business/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200506T103000
DTEND;TZID=Australia/Melbourne:20200506T113000
DTSTAMP:20200428T112331Z
CREATED:20200428T112331Z
LAST-MODIFIED:20200428T112331Z
UID:4351-1588761000-1588764600@banyulebusiness.com.au
SUMMARY:Getting Online – Is Now the Right Time for My Service Business
DESCRIPTION:Getting Online – Is Now the Right Time for My Business \nCOVID-19 has pulled the rug out from under us all! \nAs a result\, many service based businesses are considering how they can get their business online or expand their existing online presence. \nWith so many ideas available it’s hard to make sense of what’s best for your business right now! \nDesigned to kick start what’s next\, this one hour interactive webinar will explore decisions service based business owners need to make about setting up or stepping up their online presence\, plus share ideas and insights that are already working for businesses around the globe that just might work for you too! \nTopics include: \n\nMaking a strategic decision about what to do and why\nStrategies to leverage your website\, client list or social media presence regardless of whether you already have one or not\nIdeas to adapt your business for on-line\nIdentifying low hanging fruit and what you need to activate.\nUtilising an evaluation matrix to process current and future business building ideas\n\nFocus of this session will be on service based businesses. \nCan’t make the live webinar? \nThat’s OK\, register and you will receive notification when the recording is available to access the webinar at a time that suits you. \nRegister here via this link.
URL:https://banyulebusiness.com.au/event/getting-online-is-now-the-right-time-for-my-service-business/
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200512T110000
DTEND;TZID=Australia/Melbourne:20200512T130000
DTSTAMP:20200508T140250Z
CREATED:20200508T140250Z
LAST-MODIFIED:20200508T140250Z
UID:4373-1589281200-1589288400@banyulebusiness.com.au
SUMMARY:Influence an Audience on Twitter
DESCRIPTION:Influence an Audience on Twitter\nTwitter can be a very powerful tool to observe and engage potential customers. Stay abreast of what your target audience is interested in\, their passions\, their dislikes\, and use that information to keep your business agile. \nFind potential customers using the search function or related hashtags. Connect with your influencers. Monitor your competitors. Join the community of your industry. Be engaging without spamming your audience with your brand. Expand your reach with Twitter ads. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of Twitter for small business\nBuilding a professional profile\nTweeting\, liking\, and retweeting to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on Twitter\n\nThis workshop is for small business owners who want to: \n\nStart a Twitter profile\nGrow their Twitter following\nBetter utilise Twitter for your small business\n\nRegister for this workshop to learn how to use Twitter to discover\, engage with\, and convert customers.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/influence-an-audience-on-twitter/
LOCATION:Online Workshop 2
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200513T130000
DTEND;TZID=Australia/Melbourne:20200513T150000
DTSTAMP:20200508T140512Z
CREATED:20200508T140512Z
LAST-MODIFIED:20200508T140512Z
UID:4377-1589374800-1589382000@banyulebusiness.com.au
SUMMARY:Creating Smartphone Videos for Small Business
DESCRIPTION:Creating Smartphone Videos for Small Business\nThis workshop will teach you how to make high-quality video using nothing but your smartphone. Perfect for business owners who have struggled to incorporate video into their marketing due to cost and skill barriers. You will leave knowing how to achieve a professional standard of video. \nVideo captures an audience’s attention faster and for longer than any other form of media. It is proven to increase click-through rates\, sales\, and provide exposure for your brand. 90% of users feel that product videos assist in their buying decision process. This workshop will help you better engage potential customers. \nThis workshop is for small business owners who want to: \n\nStart releasing video content for their business\nSave money by creating their own video using a mobile\nLearn about editing apps and how to edit on your phone\nLearn the difference between live video presenting and pre-recorded video\nMore effectively attract and engage customers with video\n\nRegister for this workshop to learn how to captivate audiences and improve conversion with video.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/creating-videos-for-your-marketing/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200514T130000
DTEND;TZID=Australia/Melbourne:20200514T150000
DTSTAMP:20200508T141003Z
CREATED:20200508T141003Z
LAST-MODIFIED:20200508T141003Z
UID:4379-1589461200-1589468400@banyulebusiness.com.au
SUMMARY:Social Media & Customer Experience (CX) for Retailers
DESCRIPTION:Social Media & Customer Experience (CX) for Retailers\nCustomer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this. \nIf a customer has had a good experience with your business\, they can share it with the world. Contrastingly\, a poor experience at any point along the customer journey will just as quickly be shared online. \nThe expectation that a business will respond to shared customer experiences is something to treat with caution. The way you convey your brand in these moments\, whether the experience is positive or negative\, is visible to all social media users. Your response can make or break the online reputation of your business. \nRegister for this workshop to learn about social media’s impact on customer experience and how to best navigate it.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/social-media-customer-experience-cx-for-retailers/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200519T130000
DTEND;TZID=Australia/Melbourne:20200519T150000
DTSTAMP:20200508T141354Z
CREATED:20200508T141354Z
LAST-MODIFIED:20200508T141354Z
UID:4381-1589893200-1589900400@banyulebusiness.com.au
SUMMARY:Content Creation – How to Create and Plan content for your Business
DESCRIPTION:Content Creation – How to Create and Plan content for your Business\nAs a small business\, you’ll never stop creating content. Website copy\, product images\, blog posts\, social media posts\, marketing videos\, event listings\, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning\, creating\, and managing your content. \nThe other option is to outsource your content creation. This can be a sensible\, efficient use of your time and money\, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters\, photographers\, videographers\, designers\, and web developers without breaking the bank. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nCreate a content plan for your business\nRepurpose content to reduce workload\nUse different types of media to create content\nOutsource content—where to find reliable copywriters?\n\nThis online workshop is for small business owners who want to: \n\nMore effectively attract and engage customers with content\nPlan a content schedule that’s relevant to your audience\nLearn tools and resources to ease the burden of creating content\n\nRegister for this online workshop to discover ways to generate effective content for your small business.
URL:https://banyulebusiness.com.au/event/content-creation-how-to-create-and-plan-content-for-your-business/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200520T130000
DTEND;TZID=Australia/Melbourne:20200520T150000
DTSTAMP:20200508T141613Z
CREATED:20200508T141613Z
LAST-MODIFIED:20200508T141613Z
UID:4383-1589979600-1589986800@banyulebusiness.com.au
SUMMARY:Boost Your Website Traffic & Engage Audience through UX
DESCRIPTION:Boost Your Website Traffic & Engage Audience Through UX\nUser Experience (UX) encompasses every interaction a person has with a company\, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate\, checkout abandonment\, and negative reviews. \nThis workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in the right places)\, to a mobile-friendly design with optimised page speed\, good UX is achieved through a combination of factors. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe basic elements of good UX design\nFactors including visual design\, accessibility\, interaction\, and performance\nUsing analytics to pinpoint where you lose customers in their journey\n\nThis workshop is for small business owners who want to: \n\nBoost conversion rates of website visitors into paying customers\nMeet (and exceed) customer expectations\nEnsure every interaction a customer has with your brand is positive\n\nAttend this workshop to increase traffic and engagement through your website’s UX.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/boost-your-website-traffic-engage-audience-through-ux/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200521T120000
DTEND;TZID=Australia/Melbourne:20200521T140000
DTSTAMP:20200508T142343Z
CREATED:20200508T142343Z
LAST-MODIFIED:20200508T142343Z
UID:4385-1590062400-1590069600@banyulebusiness.com.au
SUMMARY:Design Like a Pro With Canva
DESCRIPTION:Design Like a Pro With Canva\nTell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention\, though to stand out\, it must have a fresh\, relevant image and high-quality design. You can use Canva to achieve this. \nCanva is a free\, easy-to-master content creator for visual marketing. You can create a custom project\, logo\, infographic\, flyer\, social media post\, web banner\, and much more. Canva is well suited to small businesses\, as it offers social media graphic templates already sized for each platform; an array of stock images\, illustrations\, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nUse Canva’s comprehensive editing panel\nUtilise existing templates and stock images/illustrations\nDesign an effective piece of visual marketing\n\nThis workshop is for small business owners who want to: \n\nImprove the look and feel of their visual marketing\nCreate a brand that is consistent in all areas of visual marketing\nBetter understand the capabilities of the Canva design platform\n\nRegister for this online workshop to learn how to use Canva for your visual marketing!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/design-like-a-pro-with-canva/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200522T093000
DTEND;TZID=Australia/Melbourne:20200522T110000
DTSTAMP:20200518T170548Z
CREATED:20200518T170548Z
LAST-MODIFIED:20200518T170548Z
UID:4415-1590139800-1590145200@banyulebusiness.com.au
SUMMARY:LET’S TALK: DESIGNING AND LAUNCHING NEW PRODUCTS AND SERVICES
DESCRIPTION:This week’s “Let’s Talk” looks into methods for the short sharp strategies for designing new products and services. This may also include how you could repackage/redeliver an existing service to a new market segment. \nThe session will introduce the concept of a Minimum Viable Product (MVP) and introduce methods for testing whether our customer segments would be willing to purchase our new product or service.
URL:https://banyulebusiness.com.au/event/lets-talk-designing-and-launching-new-products-and-services/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200526T110000
DTEND;TZID=Australia/Melbourne:20200526T130000
DTSTAMP:20200508T142636Z
CREATED:20200508T142636Z
LAST-MODIFIED:20200508T142636Z
UID:4387-1590490800-1590498000@banyulebusiness.com.au
SUMMARY:Profile Building and Networking on LinkedIn
DESCRIPTION:Profile Building and Networking on LinkedIn\nLinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume\, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. \nLinkedIn is a powerful tool. Use it to make new connections\, generate leads\, and build your brand. It’s an effective method of recruiting new talent\, so use it to access qualified job applicants. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits of LinkedIn\nBuilding an influential presence\nCreating content to engage and drive traffic to your website\nRules and etiquette—how and how not to behave on LinkedIn\n\nThis workshop is for small business owners who want to: \n\nStart a LinkedIn profile\nGrow their LinkedIn following\nBetter utilise LinkedIn for your small business\n\nRegister for this workshop to learn how to use LinkedIn to get noticed\, build a strong network\, and become a figure of authority in your industry.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/profile-building-and-networking-on-linkedin-2/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T093000
DTEND;TZID=Australia/Melbourne:20200527T110000
DTSTAMP:20200518T165432Z
CREATED:20200518T165432Z
LAST-MODIFIED:20200518T165432Z
UID:4406-1590571800-1590577200@banyulebusiness.com.au
SUMMARY:HOW TO KEEP CUSTOMERS DURING COVID-19
DESCRIPTION:Retaining your existing customers will position your small business for a strong recovery from this pandemic. This requires us to be responsive and willing to adjust how we go about marketing and servicing our customers. \nCommunication is key\, so you must be proactive and provide useful and fun content to stay front-of-mind. This is vital to ensure the return business of customers after the lockdown. \nIn this workshop\, we will cover how to: \n\n\nMake your offer relevant\, appropriate and attractive in the new #iso world \n\n\nAdjust your marketing and conversations to be impactful \n\n\nTools and other tactics to help you effectively service your customers with ‘distance’
URL:https://banyulebusiness.com.au/event/how-to-keep-customers-during-covid-19/
LOCATION:Online Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200527T130000
DTEND;TZID=Australia/Melbourne:20200527T150000
DTSTAMP:20200508T142834Z
CREATED:20200508T142834Z
LAST-MODIFIED:20200508T142834Z
UID:4389-1590584400-1590591600@banyulebusiness.com.au
SUMMARY:SEO Foundations for Small Business
DESCRIPTION:SEO Foundations for Small Business\nSearch Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers\, so you need to position your small business where it can be found online. \nKeywords play a pivotal role in SEO\, alongside content\, website updates\, and various types of links. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nWhy SEO is critical for the success of your business\nSimple steps to optimise your website’s SEO\nFinding the best keywords for your industry using Google Keyword Planner tool\nHow Google My Business can enhance your online presence\nSEO tips: what to do and what not to do\n\nThis workshop is for small business owners who want to: \n\nLearn about Search Engine Optimisation\nUnderstand how to improve their website’s visibility in search rankings\nWalk away with practical knowledge and the confidence to optimise their website!\n\nRegister for this online workshop to learn how to use SEO to improve your website’s search ranking and increase traffic for your small business!\nThe replay for this Online Workshop will be available for one week only\, this will be accessible to those who have registered for this particular Online Workshop.
URL:https://banyulebusiness.com.au/event/seo-foundations-for-small-business-3/
LOCATION:Online Workshop
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200528T100000
DTEND;TZID=Australia/Melbourne:20200528T120000
DTSTAMP:20200508T143037Z
CREATED:20200508T143037Z
LAST-MODIFIED:20200508T143037Z
UID:4391-1590660000-1590667200@banyulebusiness.com.au
SUMMARY:Enhance Business Efficiency with the Cloud
DESCRIPTION:Enhance Business Efficiency with the Cloud\nCloud computing gives you access to your business data and applications anywhere\, at any time. Vast improvements to connectivity\, lower costs of online storage\, and faster processing now allow solutions to be delivered reliably\, securely\, and easily for a monthly fee. \nDetermine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software\, customer relationship and project management tools. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nBenefits of cloud computing for small business\nFree cloud storage such as Google Drive and Dropbox\nIntegrations to consolidate your data\nWorking remotely using cloud-based applications for mobile\n\nThis workshop is for small business owners who want to: \n\nUnderstand what cloud computing really means\nStreamline their processes and improve accessibility\nWalk away with an increased knowledge of cloud-based applications\n\nRegister for this workshop to learn safe cloud computing for small business.\nThe replay for this online workshop will be available for one week only\, this will be accessible to those who have registered for this particular online workshop.
URL:https://banyulebusiness.com.au/event/enhance-business-efficiency-with-the-cloud/
LOCATION:Online Workshop
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