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SUMMARY:Digital Marketing Essentials
DESCRIPTION:Digital Marketing Essentials\nPrioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right\, it can prompt a burst of activity. Done wrong\, it can waste your time and money. \nYour digital marketing strategy must aim for impact. This means video content\, influencer marketing\, SEO\, staying on top of social trends\, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills\, tools and practical advice you need to create and execute an effective marketing strategy. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe difference between various online marketing channels\, including social media\, Google AdWords\, website banners and emails\nBuilding an effective strategy\nDeveloping realistic goals\nOptimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities\n\nThis online workshop is for small business owners who want to: \n\nLearn about the various—and most effective—ways to market online\nDevelop their digital marketing skills\nWalk away with practical knowledge and the confidence to start marketing!\n\nBOOK NOW 
URL:https://banyulebusiness.com.au/event/digital-marketing-essentials-5/
LOCATION:Online 4
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DTSTART;TZID=Australia/Melbourne:20210128T120000
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UID:4790-1611835200-1611842400@banyulebusiness.com.au
SUMMARY:Facebook for Small Business Simplified
DESCRIPTION:Facebook for Small Business Simplified\nA Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts\, comments\, and shares. \nDon’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience\, build brand loyalty\, increase your web traffic\, and expose your business to potential customers and clients. \nHere’s a quick taste of some of the topics we’ll discuss: \n\nThe benefits Facebook can offer your small business\nSetting up and customising a Facebook page for your small business\nEffectively using and managing your business page\nTargeting your audience and building a following\nCreating and sharing effective content that works to keep followers\nTips\, etiquette and functionality\n\nThis online workshop is for small business owners who want to: \n\nDevelop better social media comprehension\nSet up their own Facebook page effectively\nIncrease engagement with their audience\n\nRegister for this online workshop to learn how to create and maintain a Facebook page that will attract followers for your small business!\n** BOOKINGS ARE ESSENTIAL **
URL:https://banyulebusiness.com.au/event/facebook-for-small-business-simplified-3/
LOCATION:Online 4
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