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Retail Marketing and Management Schemes

Banyule is proud of its nationally renowned retail marketing and management schemes which are delivered by 11 active trader’s associations. Through the schemes over $1million per annum is spent in the local economy to deliver a range of activities across the centres including appointment of centre managers, advertising, street banners, trader directories, special events and promotional campaigns to drive growth to our diverse and vibrant centres.

Our community:

  • Is growing and forecast to increase from 126,101 (2015) to 139,740 in 2031
  • Is culturally and linguistically diverse
  • Has over 61,000 residents in the labour force
  • Is highly skilled, over 47% of residents have a tertiary qualification
  • Is affluent with a lower than average employment rate (5.1% in 2015), however there are pockets of social disadvantage.

Our business community:

  • There are over 10,000 businesses that call Banyule home
  • Banyule’s economy has steadily grown over the past decade (2004 to 2014) from a gross regional product of $3.85BN to an estimated $4.58BN
  • Small businesses thrive in Banyule. Over 90% of businesses have fewer than five employees
  • Recent business growth has occurred in the sectors of health care and social assistance, and financial and insurance services
  • The largest three employing industries in Banyule are health care and social assistance, education and training, and retail trade, accounting for nearly half of the workforce.
  • For more facts and figures download a copy of Banyule’s Economic Profile 2015 or access Banyule’s free community profiles at http://profile.id.com.au/banyule/home

Supporting Our Retail Centres

Banyule City Council has a successful program of support for retail centres, in the form of a Special Rates and Charges Program. Delivered in partnership with traders associations, these programs not only market and promote the local offer, but act as a catalyst for investment and coordination of activity.  The broader marketing and promotional activities that these schemes deliver can include community events, competitions, newsletters, advertising, business networking opportunities, the appointment of a part time Centre Manager to deliver initiatives and more. These initiatives encourage commerce, retail and professional activity and employment in our retail centres. Our special rate and charge schemes are considered a model nationally for funding contributions and associated support.

Each special rate scheme is overseen by an incorporated traders association that has appointed a part time Centre Manager to coordinate the association’s activities and act as a key point of contact between Council and the association (including its broader membership base). Banyule Council is fortunate to have access to eight Centre Managers across its eleven key retail centres.

Our Traders Associations for the retail centres are: