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Elevate Your Branding: Visual Basics for Beginners

March 10, 2021 @ 5:00 pm - 7:00 pm


Elevate Your Branding: Visual Basics for Beginners

Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.


Here’s a quick taste of some of the topics we’ll discuss:

  • Intro : An overview of the essential elements that make up a cohesive visual brand identity
  • Why cohesive branding is important for growing your business, building trust and communicating effectively
  • Examples of strong brand identities
  • Crafting a visual brand identity
  1. Starting with your brand personality & values
  2. Branding with your best customer in mind
  3. Bringing this out visually in a mood board
  4. Deconstructing your moodboard into the different essentials
  • Must dos, tips and best practice for the branding essentials
  1. Logo – how to apply to your website, social media
  2. Colour palette – how to create a strong brand palette
  3. Typography – the 4 levels of typography and resources
  4. Imagery, texture – how to select the right photography
  5. Layout – spacing and working with all the elements


Register for this online workshop to elevate your branding with the visual basics.



Please note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.


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