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February 2020

Free Small Business Mentoring Service

February 4, 2020 @ 10:00 am - 3:30 pm
Banyule City Council, 1 Flintoff Street
Greensborough, VIC 3088 Australia
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Free

The City of Banyule in conjunction with SBMS is offering business mentoring sessions to support businesses which are situated within the City of Banyule. Sessions are approved by the Economic Development Officer, Michelle Isherwood and she can be contacted on 9457 9938. Small Business Clinics provide general business advice and can assist you in the steps you need to take to overcome an issue or information gap. If all sessions are filled please contact Michelle to discuss further options. * PLEASE…

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Starting your business workshop! How to turn an idea into a business

February 26, 2020 @ 5:30 pm - 9:00 pm
Banyule City Council, 1 Flintoff Street
Greensborough, VIC 3088 Australia
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$30

Prepare to get your bright idea off the ground, step by step, at this essential planning workshop packed with vital start-up tips, tools and expert guidance that will prepare you to give your business the best chance of success. Come to grips with everything you need to know before you get started and walk away prepared with a clear vision of the next steps needed to turn your idea into business reality. Learn how to: Test your idea , product…

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April 2020

Digital Marketing Essentials

April 29, 2020 @ 5:00 pm - 8:00 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice…

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May 2020

Low Cost Marketing Tools

May 6, 2020 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more. Many such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing, including Hootsuite for scheduling and posting on social media, Canva for creating attractive designs, and Unsplash for a range…

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How to Create & Plan Content

May 13, 2020 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

As a small business online, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective online tools for planning, creating, and managing you content. The other option is to outsource your content creation. This can be a sensible, efficient use of your…

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Engage Real Followers on Instagram

May 20, 2020 @ 5:00 pm - 8:00 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

There’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. Instagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. Here's a quick taste of some of the topics…

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Social Media & Customer Experience

May 27, 2020 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Customer Experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing— and social media is a big part of this. If a customer has had a good experience with your business, they can share it with the world. Contrastingly, a poor experience at any point along the customer journey will just as quickly be shared online. The expectation that…

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June 2020

Sell Products on Social Media

June 3, 2020 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Selling products on social media makes it as convenient as possible for customers to buy. This is also known as social selling and involves connecting your products to a social media platform. On Facebook you can sell via a business Page shop, setting up a catalogue that connects to your online store and holds information about your inventory. Instagram has a “Shop Now” button, which you can add to your product posts to sell to people who view your pictures.…

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Boost Website Traffic & Engage Audiences through User Experience

June 10, 2020 @ 5:00 pm - 8:00 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

User Experience (UX) encompasses every interaction a person has with a company, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate, checkout abandonment, and negative reviews. This workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in the right places), to a mobile-friendly design with optimised…

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SEO Foundations for Small Business

June 17, 2020 @ 5:00 pm - 8:00 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links. Here's a quick taste of some of the topics we'll discuss: Why SEO is…

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