How to Undertake a Digital Audit on your Own Business

Your business’ online presence is made up of many parts—website, social media, online directories, guest posts, media releases, and so on. It’s important that all components are consistently delivering your brand voice and message to your customers.

In this workshop, you will learn how to evaluate your online presence and take steps to achieve your business goals. Doing this can ensure consistency across messaging and keep you informed as to what people are saying about your business.

In this workshop, we will cover:

• Why to audit your online presence
• Identifying goals and targets
• Auditing your website
• Auditing social media accounts
• Auditing your My Business Account
• Auditing tools and tips