Introduction to Google Analytics for Business Performance

Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness.

Google Analytics offers all the information you need to improve your online business activities. Discover traffic sources, bounce rates (per source), pages visited, user behaviour, conversions, and revenue. This workshop will break down the various analytics so you can understand how to apply the data.

Here’s a quick taste of some of the topics we’ll discuss:

• Understanding the Google Analytics dashboard
• Key data that can inform your business activities
• Applying the data you discover to enhance your website’s performance

This online workshop is for small business owners who want to:

• Set up Google Analytics on their website
• Gain a deeper understanding of what is and is not working on their site
• Use the data provided by Google Analytics to make informed business decisions

Register for this online workshop to improve your website using Google Analytics.

** BOOKINGS ARE ESSENTIAL **