iPhone Video Production: Scripting

Everyone can tell a story—but a successful storyteller carefully crafts their message for greater impact. While video can attract customers, audiences are more likely to engage with and respond to a video that tells a good story. This workshop will offer suggestions on how to unearth the stories embedded in your business and how to best tell those stories using video to capture an audience’s attention.

Each platform and target audience requires a different approach. You’ll need to factor in the limitations of the platform and the kind of language that will best capture their interest.

In this workshop, we will cover:

• Platforms and target audiences
• How to get started
• The elements of writing (structure and hook)
• How do you read? (writing to suit your speaking style)

This workshop is part of the iPhone Video Production series. Check out our other workshops on Filming and Editing.

Register now to learn how to script videos for your business.