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The Power of Influencer Marketing
May 26, 2021 @ 10:00 am - 12:00 pmFree
An influencer is a person with the power to affect the purchasing decisions of others. This might be through their authority, knowledge, or relationship with their audience. Influencer marketing is the practice of connecting your brand with online influencers who then market your product or service to others.
In this workshop, you will learn the different kinds of influencers, the differences between influencers and ambassadors, and some ways to measure whether an influencer is worth trying to get on board with your brand. We’ll also teach you how to manage your own brand’s social media channels.
In this workshop, we will cover:
- The basics of influencer marketing
- Techniques to assist in growing your own social media channels
- How much spend to allocate to invest into influencer marketing initially
- The steps to take following influencer marketing to ensure you further your message and complete the marketing circle