Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links. Here's a quick taste of some of the topics we'll discuss: Why SEO is…

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice…

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients. Here’s a…

There’s a difference between being on Instagram and using Instagram to boost business. Instagram is a powerful social platform for small businesses selling visually appealing products or services. Feature your brand to followers while using trending hashtags to expand your reach. Instagram is an incredibly powerful social media platform—the second most engaged network after Facebook. Learn tools and tactics to engage with your audience and how to turn conversations into conversions. Here's a quick taste of some of the topics…

LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. LinkedIn is a powerful tool. Use it to make new connections, generate leads, and build your brand. It’s an effective method of…