MARKET WITH EMPATHY DURING A GLOBAL CRISIS

Marketing in a time of crisis requires us to adjust to the new circumstances quickly. Ignoring the crisis and its impact on your customers will put you at odds with them and could even impact your brand. Approaching your customers with empathy and addressing their concerns and the challenges they may be facing will help you to continue to market effectively.

This workshop will provide you with practical tools, examples, and ideas to help you adjust your marketing and make it effective for these #iso times.

This includes how to:

• Audit your existing marketing campaigns for sensitivity

• Avoid capitalising on the fears of your customers

• Frame your marketing with empathy and authenticity