Social Media & Customer Experience (CX) for Retailers Customer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this. If a customer has had a good experience with your business, they can share it with the world. Contrastingly, a poor experience at any point along the customer journey will just as…

Content Creation – How to Create and Plan content for your Business As a small business, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning, creating, and managing your content. The other option is to outsource your content…

Boost Your Website Traffic & Engage Audience Through UX User Experience (UX) encompasses every interaction a person has with a company, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate, checkout abandonment, and negative reviews. This workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in…

Design Like a Pro With Canva Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this. Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media…

This week’s “Let’s Talk” looks into methods for the short sharp strategies for designing new products and services. This may also include how you could repackage/redeliver an existing service to a new market segment. The session will introduce the concept of a Minimum Viable Product (MVP) and introduce methods for testing whether our customer segments would be willing to purchase our new product or service.

Profile Building and Networking on LinkedIn LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. LinkedIn is a powerful tool. Use it to make new connections, generate leads, and build your…

Retaining your existing customers will position your small business for a strong recovery from this pandemic. This requires us to be responsive and willing to adjust how we go about marketing and servicing our customers. Communication is key, so you must be proactive and provide useful and fun content to stay front-of-mind. This is vital to ensure the return business of customers after the lockdown. In this workshop, we will cover how to: Make your offer relevant, appropriate and attractive…

SEO Foundations for Small Business Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links. Here's a quick taste of some of the topics…

Enhance Business Efficiency with the Cloud Cloud computing gives you access to your business data and applications anywhere, at any time. Vast improvements to connectivity, lower costs of online storage, and faster processing now allow solutions to be delivered reliably, securely, and easily for a monthly fee. Determine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software, customer relationship and project management tools. Here's a quick taste of…

Many of your customers will be on social media during this pandemic, seeking connection while social distancing. Ensure your accounts reflect up-to-date information on how your business is operating through the lockdown and provide content that is both useful and fun to keep customers engaged. In this workshop you'll learn: How to stay relevant on social media in a crisis How to create engaging content in uncertain times How to stay on brand if you are closed Creating a social…

Every business faces exposure to risk. It could be a natural crisis event such as a bushfire or flood, or man-made such as accident or illness. Not having a plan in place to activate in the event of an emergency can seriously compromise your ability to shield your business from crisis fallout. Delivered by Small Business Victoria This three hour  online workshop shows you how to put in place a practical plan to follow in the event of a threat…

Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness. Google Analytics offers all the information you need to improve your online business activities. Discover…

Marketing in a time of crisis requires us to adjust to the new circumstances quickly. Ignoring the crisis and its impact on your customers will put you at odds with them and could even impact your brand. Approaching your customers with empathy and addressing their concerns and the challenges they may be facing will help you to continue to market effectively. This workshop will provide you with practical tools, examples, and ideas to help you adjust your marketing and make…

Professional Videomaking for Small Business All participants are required to have their mobile phone charged and ready for this online workshop. This is a practical, hands-on workshop that will teach you how to make high-quality video using nothing but your smartphone. Perfect for business owners who have struggled to incorporate video into their marketing due to cost and skill barriers. You will leave knowing how to achieve a professional standard of video. Video captures an audience’s attention faster and for…

Enhance Business Efficiency with the Cloud Cloud computing gives you access to your business data and applications anywhere, at any time. Vast improvements to connectivity, lower costs of online storage, and faster processing now allow solutions to be delivered reliably, securely, and easily for a monthly fee. Determine whether the cloud is right for your small business. Understand the risks and how to manage them. Discover cloud-based accounting software, customer relationship and project management tools. Here's a quick taste of…

Put your business on the path to long-term success at this essential workshop that takes you step-by-step through the process of building a business plan. Learn how to drive your business forward by mapping out a plan that reveals where your business is at right now, where you'd like it to be in the future – and most importantly – how to develop a clear vision about what steps to take next, and the strategies to get you there.

Boost Your Website Traffic & Engage Audience Through UX User Experience (UX) encompasses every interaction a person has with a company, its services and its products. It’s important that your website offers a positive user experience from the landing page to the thank you screen post-checkout. This will prevent a high bounce rate, checkout abandonment, and negative reviews. This workshop will take you through various ways to increase your website’s UX. From using white space and the right images (in…

This workshop is for Banyule businesses who would like to learn how to write effective grant applications. About this Event This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. The aims of the session are to: • provide practical, useful and transferable information about how…

Design Like a Pro With Canva Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this. Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media…

Creating Videos for Your Marketing All participants should have their mobile phone charged and ready for this online workshop. Creating videos to amplify your marketing strategy is critical to its success in 2020. It's estimated that 80% of media being consumed in 2020 is videos. During this workshop we'll cover: What type of videos you need to be creating—you can't market like you were 1 week, 2 days or even like you did yesterday. Times change, and you need to…

This workshop is for Banyule businesses who would like to learn how to write effective grant applications. About this Event This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. The aims of the session are to: • provide practical, useful and transferable information about how…

Content Creation – How to Plan and Create Content for Your Business As a small business, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning, creating, and managing your content. The other option is to outsource your content…

Co hosted by Banyule Council and Nillumbik Shire Council, we are pleased to invite you to attend this online workshop. Marketing is a vital tool to establish your brand and build a loyal customer base. Without it, your customers will struggle to find you or even know what your business does. Find out what it takes to make your business stand out from the crowd at this interactive two-hour workshop that will show you how to build your own marketing…

Digital Marketing Essentials Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools…

Facebook for Small Business Simplified Enter PROMO code EBBN2020 to access this free workshop A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase…

This workshop is for Banyule businesses who would like to learn how to write effective grant applications. About this Event This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. The aims of the session are to: • provide practical, useful and transferable information about how…

Put your business on the path to long-term success at this essential workshop that takes you step-by-step through the process of building a business plan. Delivered by Small Business Victoria, in this workshop you will learn how to drive your business forward by mapping out a plan that reveals where your business is at right now, where you'd like it to be in the future – and most importantly – how to develop a clear vision about what steps to…

Delivered by Business Victoria  A workshop that defines the difficulties and issues currently facing sole traders and small business owners. This 2-hour workshop is specifically designed for sole traders and small business owners in metro Melbourne and regional Victoria who are finding it difficult to make ends meet during the COVID-19 restrictions. The workshop will cover the burning issues affecting people working in home-based, retail, hospitality and other affected small businesses. The workshop includes: • The definition of hardship; applying…

This workshop is for Banyule businesses who would like to apply for a COVID-19 Banyule Business Grant and would like some helpful tips on how to write a grant application. Learnings can be applied to other grants available at a State and Federal level. The aims of the session are to: • provide practical, useful and transferable information about how to approach grant writing; • encourage you to explore project ideas and clarify point of difference; and • provide practical,…