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Digital Marketing Essentials

September 5, 2018 @ 5:00 pm - 8:00 pm


Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a flurry of activity. Done wrong, it’s a waste of time and money.

This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here’s a quick taste of some of the topics we’ll discuss:

  • The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
  • Building an effective digital marketing strategy
  • Developing realistic goals
  • Optimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexplored opportunities

This workshop is for small business owners who want to:

  • Learn about the various—and most effective—ways to market online
  • Develop their digital marketing skills
  • Walk away with practical knowledge and the confidence to start marketing!

Register for this workshop to learn how to use digital marketing to drive engagement and sales for your business.

How it works:

  • Purchase a $25 Standard Ticket to attend this workshop
  • Purchase a $55 Premium Ticket to attend all 4 workshops in the Greensborough Series

ASBAS Digital Solutions Greensborough Series

* Digital Marketing Essentials – 5th September 2018
* Simple Steps to Build Your Website – 12th September 2018
* SEO Foundations for Small Business – 19th September 2018
* Social Media Marketing 101 – 26th September 2018

For all enquiries contact the Melbourne Innovation Centre on 03 9490 1402


September 5, 2018
5:00 pm - 8:00 pm