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Melbourne Innovation Centre

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Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia

September 2017

DIY Build a Website for Small Business

September 6, 2017 @ 9:30 am - 11:30 am
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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Struggling to create a website that accurately represents your brand and the quality of your product? This workshop will provide you with a step-by-step guide to assist you with your online presence, including developing a strategy to get the most out of your efforts. We will cover all the important details in creating a website focusing on WordPress, the dashboard and various key plugins, as well as covering free website builders. You will also learn how to choose the right…

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Boost Business with Social Media

September 20, 2017 @ 9:30 am - 11:30 am
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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Are you using social media to funnel long-term, loyal customers? Build significant connections with customers and encourage brand loyalty, as well as boost web traffic, email queries and sales. Discover where customers congregate on social media and what content they seek from your business. Learn which social media platforms are best for finding your target customers, and the intricacies of each channel for business. Become acquainted with Hootsuite, a tool for managing all your social media accounts in one place.…

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October 2017

Implement Visual Marketing through Instagram and Pinterest

October 4, 2017 @ 9:30 am - 11:30 am
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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Should you be using Pinterest and Instagram to market your business? Each social network appeals to a specific audience. Pinterest and Instagram are visual platforms that can be powerful tools for businesses with aesthetically strong products or services. Learn how to showcase your brand while relating to your customers and achieving follows, website visits, and sales. Take these platforms one step further by advertising to increase post engagement, website clicks, or mass awareness. Attend this session to take your business…

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Build Relationships with LinkedIn and Twitter

October 18, 2017 @ 9:30 am - 11:30 am
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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Are you confident you have built an online profile that reflects you and your business? LinkedIn is a professional network that can add credibility to your business’ brand. Build a profile that can position you as an influencer and become an active and engaged member. Use LinkedIn to drive content and traffic to your website. Take advantage of the power of Twitter for marketing your small business. Expand your reach with Twitter ads, and drive users to your website using…

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September 2018

Simple Steps to Building a Website

September 12, 2018 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$25

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. This workshop will guide you through a digital strategy and details for creating a basic WordPress website. Here's a quick taste of some of the topics we'll discuss: Where and how to buy…

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June 2019

Simple Steps to Build a Website

June 5, 2019 @ 5:30 pm - 8:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Simple Steps to Build a Website

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September 2019

Digital Marketing Essentials

September 4, 2019 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice…

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Facebook for Small Business Simplified

September 11, 2019 @ 9:30 am - 12:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients. Here’s a…

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Profile Building and Networking on LinkedIn

September 25, 2019 @ 5:30 pm - 8:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. LinkedIn is a powerful tool. Use it to make new connections, generate leads, and build your brand. It’s an effective method of…

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October 2019

Create Marketing Campaigns with Mailchimp

October 2, 2019 @ 5:30 pm - 8:30 pm
Melbourne Innovation Centre, Building B, 61 Civic Drive
Greensborough, VIC 3088 Australia
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$55

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage…

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