Are you using social media to funnel long-term, loyal customers? Build significant connections with customers and encourage brand loyalty, as well as boost web traffic, email queries and sales. Discover where customers congregate on social media and what content they seek from your business. Learn which social media platforms are best for finding your target customers, and the intricacies of each channel for business. Become acquainted with Hootsuite, a tool for managing all your social media accounts in one place.…

Should you be using Pinterest and Instagram to market your business? Each social network appeals to a specific audience. Pinterest and Instagram are visual platforms that can be powerful tools for businesses with aesthetically strong products or services. Learn how to showcase your brand while relating to your customers and achieving follows, website visits, and sales. Take these platforms one step further by advertising to increase post engagement, website clicks, or mass awareness. Attend this session to take your business…

Are you confident you have built an online profile that reflects you and your business? LinkedIn is a professional network that can add credibility to your business’ brand. Build a profile that can position you as an influencer and become an active and engaged member. Use LinkedIn to drive content and traffic to your website. Take advantage of the power of Twitter for marketing your small business. Expand your reach with Twitter ads, and drive users to your website using…

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. This workshop will guide you through a digital strategy and details for creating a basic WordPress website. Here's a quick taste of some of the topics we'll discuss: Where and how to buy…

Simple Steps to Build a Website

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice…

A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential customers and clients. Here’s a…

LinkedIn is one of the first platforms people visit to learn more about you. Think of it as a modern resume, a personal profile that will help you build strong professional networks. Having a LinkedIn profile can position you as an influencer and add credibility to your business and brand. It can also drive traffic to your website. LinkedIn is a powerful tool. Use it to make new connections, generate leads, and build your brand. It’s an effective method of…