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Digital Marketing Essentials

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Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity....

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Establish your Business Values

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Establish your Business Values What does your business stand for? Many businesses and corporations have a generic list of “business values” including terms like Respectful, Inclusive, Excellence – they’re bland,...

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Safeguarding your Business From Unpredictable Events

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Safeguarding your Business from Unpredictable Events A smart business is one that plans and can adapt to unpredictability. Planning for contingency gives you the ability to respond effectively in a...

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How To: Learn the Ins and Outs of CRM

How To: Learn the Ins and Outs of CRM Customer Relationship Management software helps small businesses engage and build relationships with customers. It’s a central program to manage your customers’...

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The Power of Consumers

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If you want to cut through all the marketing noise to get noticed and build a sustainable business, then let your customers guide your marketing strategy. Learn how to identify...

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How To: Run an Online Event with Eventbrite

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If you’re delivering an event, in-person or virtual, Eventbrite is a free online ticketing service that will allow you to browse, create, and promote it. Set up an event organiser...

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UX & UI – Fundamentals for a Knock-Out Website

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Good UX and UI design ensures that your website is intentional about serving your customers and has a specific goal in mind. Learn and understand how to apply the fundamentals...

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The Art of Social Selling

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Social selling involves developing relationships as part of the sales process. It utilises social media to find and connect with sales prospects, imprinting your brand on their radar so your...

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How To: Run an Online Course

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Delivering an online course is becoming more and more popular among small business. It might be a key business focus or a supplementary offering, but either way, online courses provide...

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