Social Media & Customer Experience (CX) for Retailers

Social Media & Customer Experience (CX) for Retailers

Customer experience (CX) refers to the interactions between a customer and a company throughout their business relationship. It is said that an extraordinary customer experience can be your best form of marketing—and social media is a big part of this.

If a customer has had a good experience with your business, they can share it with the world. Contrastingly, a poor experience at any point along the customer journey will just as quickly be shared online.

The expectation that a business will respond to shared customer experiences is something to treat with caution. The way you convey your brand in these moments, whether the experience is positive or negative, is visible to all social media users. Your response can make or break the online reputation of your business.

Register for this workshop to learn about social media’s impact on customer experience and how to best navigate it.

The replay for this online workshop will be available for one week only, this will be accessible to those who have registered for this particular online workshop.