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April 2021

Establish your Business Values

April 13 @ 10:00 am - 12:00 pm
Free

Establish your Business Values What does your business stand for? Many businesses and corporations have a generic list of “business values” including terms like Respectful, Inclusive, Excellence – they’re bland, sometimes meaningless or even dishonest. But done well and honestly, business values can set you apart from your competition, can serve as compass points for decision making and can create an identity you and your employees can rally around. Here’s a quick taste of some of the topics we’ll discuss:…

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Safeguarding your Business From Unpredictable Events

April 14 @ 5:00 pm - 7:00 pm
Free

Safeguarding your Business from Unpredictable Events A smart business is one that plans and can adapt to unpredictability. Planning for contingency gives you the ability to respond effectively in a crisis—a critical factor in the continuation of a business. Developing comprehensive plans is an important starting point. From there, you can analyse your business model and determine whether it would look different in regular operation versus an unexpected event such as bushfire or community lockdown. This workshop will outline some…

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The Power of Consumers

April 20 @ 10:00 am - 12:00 pm
Free

If you want to cut through all the marketing noise to get noticed and build a sustainable business, then let your customers guide your marketing strategy. Learn how to identify who your ideal customer is. Find out how to determine what matters most to them, what media they consume, where they are and how you can help. Take those insights and apply them to shape your branding and messaging. Transform every interaction your customers have with your business into one…

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Trending Social Media Platforms: TikTok and Clubhouse

April 21 @ 5:00 pm - 7:00 pm
Free

TikTok is used primarily by people aged 16-24 and it’s all about fun and visually addictive content. It’s a great way to show another side of your brand, build a niche community, and target a younger generation of buyers. To be successful in this space, find creative ways to post and engage. With the right strategy, you can use TikTok to grow your business. Clubhouse is an invite-only, audio-based social media app that allows users to listen in on live…

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How To: Run an Online Event with Eventbrite

April 22 @ 12:00 pm - 2:00 pm
Free

If you’re delivering an event, in-person or virtual, Eventbrite is a free online ticketing service that will allow you to browse, create, and promote it. Set up an event organiser profile, create events with your prepared banner image and event description, and personalise your ticketing information, order form, email reminders, and more. This workshop will show participants how to set up an event on Eventbrite. Come along to this workshop and get a behind-the-scenes look at setting up Eventbrite to…

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UX & UI – Fundamentals for a Knock-Out Website

April 27 @ 10:00 am - 12:00 pm
Free

Good UX and UI design ensures that your website is intentional about serving your customers and has a specific goal in mind. Learn and understand how to apply the fundamentals of UX and UI to create intuitive, high-converting websites that will connect, delight and engage your users. Why? So they are more likely to hit that book or buy button and become loyal advocates of your brand. Learn the simple ways and best practices to tweak your website with UI…

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The Art of Social Selling

April 28 @ 5:00 pm - 7:00 pm
Free

Social selling involves developing relationships as part of the sales process. It utilises social media to find and connect with sales prospects, imprinting your brand on their radar so your business comes to mind when they’re ready to buy. Leveraging your personal brand via LinkedIn is an effective social selling strategy. LinkedIn is an often-underutilised social platform, but in this session our presenter will discuss effective ways to enhance your profile, leverage it to connect with prospective clients and partners,…

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How To: Run an Online Course

April 29 @ 12:00 pm - 2:00 pm
Free

Delivering an online course is becoming more and more popular among small business. It might be a key business focus or a supplementary offering, but either way, online courses provide the opportunity to earn extra income and build a community. It’s important to plan your course curriculum, develop your content (written and visual), and choose the right online course platform for your business. So how do you create an online course that people want to undertake and is successful? This…

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May 2021

Business Networking Series

May 20 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 20th May 2021 – 10am – 11.30 am…

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June 2021

Business Networking Series

June 24 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 24th June 2021 – 10am – 11.30 am…

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