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January 2021

Digital Marketing Essentials

January 27 @ 10:00 am - 12:00 pm
Free

Digital Marketing Essentials Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools…

Find out more »

Facebook for Small Business Simplified

January 28 @ 12:00 pm - 2:00 pm
Free

Facebook for Small Business Simplified A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential…

Find out more »

February 2021

Boost Business with Facebook Advertising

February 2 @ 10:00 am - 2:00 pm
Free

Boost Business with Facebook Advertising Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising. Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can…

Find out more »

Social Media Marketing 101

February 3 @ 5:00 pm - 7:00 pm
Free

Social Media Marketing 101 Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts. Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web…

Find out more »

Simple Steps to Build a Website

February 4 @ 12:00 pm - 2:00 pm
Free

Simple Steps to Build a Website Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. This workshop will guide you through a digital strategy and details for creating a basic WordPress website. Here's a quick taste of some of the topics we'll…

Find out more »

Get Found on Google with SEO

February 9 @ 10:00 am - 12:00 pm
Free

Get Found on Google with SEO Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links. Here's a quick taste of some of the…

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Create Marketing Campaigns with Mailchimp

February 10 @ 5:00 pm - 7:00 pm
Free

Create Marketing Campaigns with Mailchimp Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily? Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage…

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Design Like a Pro With Canva

February 11 @ 12:00 pm - 2:00 pm
Free

Design Like a Pro With Canva Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this. Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media…

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How to Create and Plan Content for your Business

February 17 @ 5:00 pm - 7:00 pm
Free

How to Create and Plan Content for your Business As a small business, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning, creating, and managing your content. The other option is to outsource your content creation. This can…

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Create an Ecommerce Website with Shopify

February 18 @ 12:00 pm - 2:00 pm
Free

Create an Ecommerce Website with Shopify Setting up an online store with Shopify will save you the time, money, and stress of building an e-commerce website from scratch. Shopify is a simple, user-friendly service for beginners. This workshop will start you off with how to set up an account and choose a template that best suits your business. You will also learn how to add your products, customise your store, set up a domain, and activate your payment processor. Everything…

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Get Going on Google Analytics

February 23 @ 10:00 am - 12:00 pm
Free

Get Going on Google Analytics Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness. Google Analytics offers all the information you need to improve…

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Digital Marketing Essentials

February 24 @ 5:00 pm - 7:00 pm
Free

Digital Marketing Essentials Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools…

Find out more »

Business Networking Series

February 25 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 25th February 2021 – 10am – 11.30 am…

Find out more »

Facebook for Small Business Simplified

February 25 @ 12:00 pm - 2:00 pm
Free

Facebook for Small Business Simplified A Facebook business page enables direct communication with your audience. It provides the opportunity for you to reveal the persona behind your brand. Followers will respond to the human side of your business as you interact through posts, comments, and shares. Don’t be daunted or confused by this popular social media platform. Learn how to use Facebook to reach a targeted audience, build brand loyalty, increase your web traffic, and expose your business to potential…

Find out more »

March 2021

Boost Business with Facebook Advertising

March 2 @ 10:00 am - 12:00 pm
Free

Boost Business with Facebook Advertising Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising. Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can…

Find out more »

Social Media Marketing 101

March 3 @ 5:00 pm - 7:00 pm
Free

Social Media Marketing 101 Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts. Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web…

Find out more »

Simple Steps to Build a Website

March 4 @ 12:00 pm - 2:00 pm
Free

Simple Steps to Build a Website Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence. This workshop will guide you through a digital strategy and details for creating a basic WordPress website. Here's a quick taste of some of the topics we'll…

Find out more »

April 2021

Business Networking Series

April 8 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 8th April 2021 – 10am – 11.30 am…

Find out more »

May 2021

Business Networking Series

May 20 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 20th May 2021 – 10am – 11.30 am…

Find out more »

June 2021

Business Networking Series

June 24 @ 10:00 am - 11:30 am
Free

Together with the City of Whittlesea and Nillumbik Shire we are helping small businesses stay connected though our virtual Business networking series. In each of these 1.5hour networking sessions a business will be spotlighted and share their expertise and insights with fellow business owners with the opportunity for a Q&A session. We will then facilitate three break-out networking sessions designed to help you build connections and relationships with other local businesses. Thursday 24th June 2021 – 10am – 11.30 am…

Find out more »
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